Happenings

Published on May 5th, 2021 | by Dr. Jerry Doby

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G-Eazy Speaks to Top Influencers With Multi-Million Reach: How to Cut Through the Noise?

A selected group of top influencers were hosted by YEAY, an app for sharing authentic product recommendations, for an event last Saturday, May 1st. Music artists, including Robby Hauldren from Louis The Child, joined the sessions to learn more about NFTs and how creators can monetize in new ways. Together influencers with multi-million reach, including the Dobre Twins, SwagboyQ, Marcus Olin, Jimena Jimenez, and more – listened to the speakers and engaged in discussions. 

Special guest G-Eazy, early adopter of YAT, an emoji-based username project, joined a fireside chat with the influencers. He expressed his take on how to cut through the noise in an increasingly saturated content environment. G-Eazy mentioned the importance of genuineness and authenticity to resonate with fans on a deeper level. 

The speakers included NFT Artist, Israel Wilson, Partner at BITKRAFT Ventures, Moritz Baier-Lentz, Head of Partnerships YAT, Michael Wilson and Founder & CEO of YEAY, Melanie Mohr. 

Melanie Mohr, Founder & CEO of YEAY: “We wanted to create an environment where creators from different verticals can learn and openly discuss new ways to collaborate and monetize together. With YEAY, we aim to be on the forefront in offering creators a fairer share in the value that they are creating on platforms. We invited other partners that are sharing the mindset, like BITKRAFT Ventures and YAT.”

 

About YAT 

Yats are emoji usernames that become a universal internet identity, website URL, payment address and more. Today, iconic creators with over 250M total followers are part of the rapidly growing Yat community. For more info about YAT: https://emojis.y.at/

 



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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