Rhyme Report

Published on May 10th, 2021 | by Dr. Jerry Doby

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Kid D Releases ‘Substance’ New Album With Features From Ghetts, Devlin, Novelist & More

South London born Kid D has spent over a decade channelling grime through his own lens, showcasing the genre in a way which represents his artistic vision as well as pays homage to its roots. Whilst growing up in South London during the early grime era, he wanted to make the music his own, doing so through more ambient and poignant sounding instrumentals. This later led him to working with some of the period’s originators and biggest names, including heavyweights Wiley, Ghetts, Devlin, Skepta and Hardy Carpio, who recognised his unique approach, as well as the talent of his productions.

After already debuting several singles, the definitive album ‘Substance’ sees him showcasing his lyrical skills, something he circulated before producing back in the 2000s and earlier in his career. The album’s title alone is significant, with a person of substance meaning ‘someone who strives to live their life in a way that means something and who chooses to participate rather than be a spectator’; the type of ethos he’s tried to project through his work and it’s something which shines through this LP.

Having teased fans with cuts ‘Serious Choices’ alongside Novelist, as well as singles ‘(Substance Intro)’, ‘Bring it On’ and ‘Different Class’, there’s much more to come from the album’s track list. With features from Ghetts and Devlin, ‘Substance’ is another massive offering from Kid D on his imprint 2 Easy Records. An imprint he has spearheaded and one he has used to successfully platform his independent releases, proving him to be a DIY artist in the truest sense. The whole 16 track album was written and produced by Kid D from start to finish.



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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