Dim Mak and My Little Pony Join Forces for a Collaboration Rooted In Nostalgia

Steve Aoki’s fashion label, Dim Mak, has joined forces with Hasbro to release the official Dim Mak x My Little Pony collaboration with a collection of retro-inspired apparel celebrating the iconic series. Drawing from the first generation of “My Little Pony” from the early ‘80s, the characters once again venture off to discover the magic of love and friendship with Steve Aoki – this time, reinterpreted through the bold graphics, bright colorways, and unexpected mashups for which Dim Mak is known.

Although there have been hundreds of ponies throughout the history of “My Little Pony,” a distinguished few were always regarded as the Originals. These ponies were not only collector favorites and starred in the retro TV series but were among the first to show the world how love, friendship, and kindness can conquer all. Blossom, Butterscotch, Cotton Candy, Firefly, Glory, Medley, Moonstone, Parasol, Skydancer, Starshine, and others all appear together once again to show that it doesn’t matter if you are a unicorn or pegasus; blue, pink or white; boy or girl; you’re welcome in Ponyland.

“I love looking back at TV shows from the ‘80s and ‘90s. They remind me of the values I was taught. Even though shows like ‘My Little Pony’ were my sister’s favorite, I remember how they made an impact on me also. Now as an adult, I can appreciate why so many children loved the show into adulthood as ‘My Little Pony’ evolved through the decades and why the collector’s community has been so strong over the years.” – Steve Aoki

Designed to celebrate these ideals, the Dim Mak x My Little Pony collaboration blends original artwork from the retro-series with pastel and rainbow colorways for a super cute capsule of t-shirts and hoodies. Graphics depict the ponies mischievously frolicking amongst rainbows, castles, and the clouds; but seen through the lens of Dim Mak’s effervescent aesthetic.

SHARE ON FACEBOOK SHARE ON TWITTER

Tags: Dim Mak, My Little Pony, Steve Aoki

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.