Hype Style/Beauty

Published on March 15th, 2022 | by Dr. Jerry Doby

Lacoste X Minecraft – It All Begins With Play

Legacy fashion-sport brand, Lacoste has set its sights on the metaverse with its newest collaboration with viral gaming phenomenon, Minecraft – introducing LACOSTE x MINECRAFT, dropping tomorrow, March 16th.

Inspired by a shared mission of building a better world through play, renowned gamers Atomicmari and Shubble joined Lacoste and Minecraft to unveil Croco Island, a Lacoste-inspired Minecraft map available for free to gamers around the world – featuring multiplayer tennis games, a digital version of the French heritage brand’s store and other mini adventures – during a Paris event on March 12.

In addition to the in-game experiences, the two powerhouse brands have merged brand codes to release a 42-piece men’s, women’s, and kids capsule collection, which features pixelated iterations of Lacoste’s iconic crocodile motif and mixed play-notioned designs on elevated athleisure wear like hoodies, crop tops, backpacks and more.

The Lacoste x Minecraft collection will be available tomorrow, March 16 online and in stores. The Croco Island map is available now in Minecraft’s online and DLC versions.

LIVE MEN'S Jogger (XH3814) ($95)
LIVE MEN'S Printed Pant (XH7621) ($95).2
LIVE MEN'S Printed Pant (XH7621) ($95)
M Logo Jogger (XH5581) ($95).2
M Logo Jogger (XH5581) ($95).3
LIVE MEN'S Jogger (XH3814) ($95). 3
LIVE MEN'S Jogger (XH3814) ($95).2
M Logo Tee (TH5038) ($210). 4
M Logo Tee (TH5038) ($210). 5
M Logo Tee (TH5038) ($210). 6
M Logo Tee (TH5038) ($210). 7
M Logo Tee (TH5038) ($210)
W Legging (XF6348) ($98)
LIVE MEN'S Tee Shirt (TH3802) ($210). 2
LIVE MEN'S Tee Shirt (TH3802) ($210). 3
M Logo Crew (TH5039) ($95)
M Logo Tee (TH5038) ($210). 2
M Logo Tee (TH5038) ($210). 8
W Short Sleeve Tee (TF7402) ($98). 2
W Short Sleeve Tee (TF7402) ($98)
W Sports Bra (TF6345) ($165). 2
W Sports Bra (TF6345) ($165). 3
W Sports Bra (TF6345) ($165)
KIDS Polo (PJ3885) ($90)
LEATHER GOODS Side bag (NH3746MK) ($168)
LIVE LEATHER GOODS Side bag (NF3848MK) ($168)
LIVE MEN'S Hat (RK6245) ($90).2
LIVE MEN'S Hat (RK6245) ($90)
LIVE MEN'S Polo (PH3816) ($295).
M Hat (RK6245) ($90)
M Logo Crew (SH3851) ($210)
M Logo Hoodie (SH3849 ($210)
M Logo Hoodie (SH3849) ($210). 2
M Printed Polo (PH5040) ($295). 1
W Long Sleeve Tee (TF6342) ($165). 2
W Long Sleeve Tee (TF6342) ($165)
KIDS Polo (PJ3885) ($90). 2
LEATHER GOODS Printed Bumbag (NH3791MK) ($168)
LEATHER GOODS Side bag (NH3746MK) ($168)..
LIVE LEATHER GOODS Backpack (NF3851MK) ($168). 2
LIVE LEATHER GOODS Backpack (NF3851MK) ($168). 3
LIVE LEATHER GOODS Backpack (NF3851MK) ($168)
LIVE MEN'S Zip Up Hoodie (BH3813) ($295) .3
LIVE MEN'S Zip Up Hoodie (BH3813) ($295)
LIVE WOMEN'S Long Sleeve Polo (DF6293) ($165)
M Logo Polo (PH5026) ($295)
M Printed Short (MH3847) ($295)
LIVE MEN'S Zip Up Hoodie (BH3813) ($295). 2
M Logo Jogger (XH5581) ($95)

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.