Hype Style/Beauty

Published on April 26th, 2022 | by Dr. Jerry Doby

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Woxer Serves Up Comfort in Intimate Apparel for Gender-Diverse Communities

Regardless of your gender, if you identify as a woman, the pressure to portray a certain feminine aesthetic is high. Finding alternative options, especially when it comes to intimate apparel, can be a daunting task. Alexandra Fuente, owner and CEO of Woxer, seeks to break through these stereotypes with her line of underwear. She believes that the clothes you wear closest to your skin should be comfortable and enjoyable, not gender focused.

Alexandra Fuente, a member of the LGBTQ community, seeks to represent women of all genders with a female body type. Intimate apparel for men focuses on comfort and wearability, so she is bringing that same ethic to the world of female intimate apparel. Woxer’s focuses on catering to the gender-diverse community, an approach that makes them unique, providing options that are less feminine in structure and style.

Comfort is the prime goal for Woxer, combining their styles with neutral designs and colors that appeal to everyone. The company encourages women of all genders to be comfortable in their skin, so it follows that the clothing touching the skin should also be comfortable. Modal is the primary material used in the line, providing an eco-friendly and biodegradable option that is long-lasting and breathable. Modal is more comfortable than cotton and feels as though you
aren’t wearing anything at all.

Focusing on the community, Woxer strives to be inclusive of all who wish to sport their intimate wear. “really about community. It’s all about inclusiveness and friendship and just being kind to one another and being human. We want to treat everyone fairly and accept them for who they are.” The team is sensitive to the content they create, making strides to include everyone with a female body type.

Woxer takes the foundation of fashion to the next level by breaking away from the norms for intimate wear and creating items that everyone can enjoy and be comfortable in. They hope to curate a line of loungewear as the company continues to grow and expand. Their following is excited to be part of the movement, celebrating people and their beautiful essence.



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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