Dwyane Wade & Budweiser Zero Launch NFT & Custom Can Campaign

BUDWEISER ZERO & DWYANE WADE LAUNCH INTO BUDVERSE WITH NFT COLLECTION & LIMITED-EDITION COLLECTIBLE CAN

Physical and digital collectables of Budweiser’s 0.0% alcohol brew feature Co-Founder Dwyane Wade’s likeness and are available this May to fans across the metaverse and select U.S. markets

Budweiser Zero today announced a collaboration with co-founder Dwyane Wade that will give fans across the metaverse and select U.S. markets the opportunity to own limited-edition collectibles. The drop, all featuring Wade’s likeness and messages of inspiration, includes custom designed Budweiser Zero cans and merchandise, available now, and digital Non-Fungible Tokens (NFTs) available May 24.

Budverse Legends: Dwyane Wade x Budweiser Zero Edition

Budweiser Zero will be dropping an NFT collection called Budverse Legends: Dwyane Wade x Budweiser Zero Edition. Available to consumers 21 years and older, the NFT collection features custom designed Wade visuals and inspirational quotes, membership utilities and a charitable integration.

Budweiser and Dwyane Wade are committed to leveraging their unique capabilities, relationships and reach to make a positive impact in the community. Together, Budweiser and Wade have teamed up to donate net profits from the sale of the NFTs to create a grant program for minority-owned businesses in underserved communities across the US. The grant program builds on Wade’s efforts to empower communities of color through his work with Social Change Fund United.

Budweiser Zero Collectible Cans & Merchandise

Starting today, Budweiser fans of legal drinking age in select markets across the United States will have the opportunity to receive a custom Dwyane Wade Budweiser Zero-filled can with the purchase of Budweiser Zero on ShopBeerGear.com. Also available online will be a line-up of Dwyane Wade-themed merchandise.

“As an important part of the Budweiser portfolio, we are thrilled to deepen our partnership with Dwyane Wade and provide Budweiser fans another way to engage with our 0.0% alcohol brew,” said Daniel Blake, VP of Marketing, Budweiser. “The Budverse Legends NFT collection and physical Budweiser Zero collectible cans give brand fans and Wade fans the opportunity to own a unique piece of Budweiser history while supporting a meaningful cause.”

“This collection combines three of my passions – doing social good, bringing non-alcoholic offerings to more people and helping to create unique fan experiences in the metaverse,” said Budweiser Zero co-founder Dwyane Wade. “This is just the next chapter in my relationship with Budweiser, and I’m excited to see where else we can take Budweiser Zero.”

Consumer Access to Budverse Legends NFTs

On May 24 at 2 p.m. ET, consumers in the Budverse and fans of the brand who are 21 years and older will have access to three variations of the Budverse Legends: Dwyane Wade x Budweiser Zero Edition with the ability to purchase as many NFTs as desired in an open edition format.

Budweiser’s NFTs can be collected, sold and traded on the blockchain. Depending on the level of NFT held, consumers will receive specific additional benefits, as outlined below. Budweiser NFTs cannot be used for commercial use. Each NFT will be priced the same and after 48-hours, on May 26 at 2 p.m. ET, Budweiser will reveal which edition NFT each consumer received across three tiers:

· Core NFT: The Core holders will be able to claim a Core Dwyane Wade Decentraland Jersey and an unlimited quantity will be available.

· Hero NFT: The 99 Hero holders will earn a limited-edition Budweiser Zero x Dwyane Wade can signed by Dwyane Wade along with limited-edition apparel and merchandise, including a Hero Dwyane Wade Decentraland Jersey.

· Legendary NFT: The one Legendary holder will be able to claim a once in a lifetime in-real-life experience with Dwyane Wade, in addition to a Legendary Dwyane Wade Decentraland Jersey, which includes:

o Basketball tickets and hangout with Dwyane Wade during halftime in the exclusive Chairman suite during a game next season (with a +1 guest)

o Signed autographed Dwyane Wade sneakers

o Photographic Dwyane Wade memoir

o Limited-edition apparel and merchandise from the Hero tier with a signed Dwyane Wade Budweiser Zero can

Consumers who are 21+ can each purchase NFTs directly through the website https://us.budweiser.com/nft/ with the cryptocurrency ETH, Bitcoin or with a credit card, just like any other online purchase. To limit wide fluctuations and avoid high fees for Budweiser fans, a flat-fee of $59 will be automatically added to each NFT purchase.

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About Budweiser Zero

Launched in 2020, Budweiser Zero is Budweiser’s first zero-alcohol, zero-sugar brew with the refreshing, full-flavored taste you expect from Budweiser. Naturally brewed with revolutionary 4x-Cold-Filtration, Budweiser Zero is crafted for consumers who want to enjoy a beer, without the alcohol, on any occasion without sacrificing taste.

About Dwyane Wade

Dwyane Wade is a businessman with partnerships including Li-Ning, MISSION, Budweiser Zero, Stance, BallerTV, Wade Cellars, Mars Reel, 800° Woodfired Kitchen, and D. Wade Burgers. Wade recently joined the Utah Jazz and Real Salt Lake ownership groups. Through his partnership with WarnerMedia, he serves as a regular analyst for TNT’s Tuesday night NBA studio coverage and is a creative director for Bleacher Report. Wade executive produces and hosts the award-winning British game show reboot of The Cube on TBS. He is a board of trustee member for the Naismith Memorial Basketball Hall of Fame and recently joined the UC Davis Executive Leadership Board for the department of Viticulture and Enology to support their efforts in bringing more diversity to the wine industry. Wade and Gabrielle Union recently launched Proudly, a sustainable baby care brand made specifically for babies and children of color, and together they have partnered with Janie and Jack on a Kaavia James Union-Wade collection. Founder of 59th & Prairie Entertainment, he is an executive producer of D. Wade: Life Unexpected, the Sports Emmy–nominated documentary Shot in the Dark, the Oscar-winning animated short Hair Love, and Legacy: In The Shadow of Greatness. He is the New York Times bestselling author of A Father First, co-authored the New York Times bestselling children’s book Shady Baby, and recently released his photographic memoir DWYANE. Wade cofounded the Social Change Fund United to invest in and support organizations focused on empowering communities of color and advocating for the human rights of all Black lives. The Wade Family Foundation provides relief to marginalized communities in need. Wade remains committed to using his platform to help advance racial justice and LGBTQ equality. Wade played in the NBA from 2003 to 2019, primarily for the Miami Heat. He was selected as an NBA All-Star 13 times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is the Heat’s all-time leader in points, games played, assists, and steals and the NBA’s all-time leader for blocks by a guard. Wade was recently named to the NBA’s 75th Anniversary team as one of the 75 greatest players in NBA history.