Hype Style/Beauty

Published on May 25th, 2022 | by Dr. Jerry Doby

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HUF & Stüssy Honor Keith Hufnagel’s Legacy With Capsule Collection

Two of the most iconic legacy streetwear brands of our time — HUF and Stüssy — are coming together for the first time in a decade to release a special HUF x Stüssy capsule collection to honor HUF’s founder, Keith Hufnagel, and join HUF in celebrating their milestone 20th anniversary.

The lookbook photos below were shot by photographer Joe Brooks and modeled by Scott Johnston – designer, former professional skater & Stussy teammate to Keith.

Photographer Joe Brooks and modeled by Scott Johnston

Photographer Joe Brooks and modeled by Scott Johnston

The HUF x Stüssy collection is also a special nod to Stüssy’s history — Keith was one of the original skate team riders for Stüssy back in the early 2000s. Keith traveled the world and made history with Stüssy, taking those experiences and global inspirations when he started his own brand, HUF, in 2002. Forever linked together through Keith, HUF x Stüssy is a symbol and celebration of the long-standing relationship between the two brands and their shared history together.

Featuring classic images of Keith, shot by Dennis McGrath, alongside “KEITH FOREVER” graphics printed in Stüssy’s iconic font, the collection is a highly anticipated drop for the skate community and a poignant homage to one of skateboarding’s most beloved and influential figures, Keith Hufnagel. The 3-piece collection includes two graphic tees along with the signature Stüssy NY New Era hat with “KEITH FOREVER” designs along the back.

Set to release on May 27th, 2022, the HUF x Stüssy collection will be available for purchase exclusively at HUF LA, HUF SF, and the Stüssy NY store.


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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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