Motown Records Artist HD4President Drops Visuals for New Single ‘We Don’t Care’

Baton Rouge, Louisiana-based rapper HD4President dropped a cinematic music video for his single We Don’t Care which remains a standout from his new album, Find My Way.

In the visual, HD4President visits the world-famous Pacific Park on the Santa Monica Pier in Los Angeles. As the sun shines, he raps to the camera and delivers a chantable chorus with charisma and a smile over a buoyant beat punctuated by handclaps and whistles. It builds towards the proclamation, “We don’t care what they say.” Through and through, this anthem amplifies his undeniable energy loud and clear.

Right out of the gate, Find My Way earned critical acclaim. HipHopDX raved, “Baton Rouge, Louisiana’s own HD4President has brought his exuberance and catchy flows to new heights with his latest release Find My Way.” Meanwhile, HipHopSince1987 highlighted his “modern sound that is both fun and real that is prime for international crossover.”

He paved the way for Find My Way with “Celebration” [feat. Mouse On Tha Track] and “One Mic,” raking in numbers on streaming platforms and stirring excitement. As a whole, Find My Way shows the scope of his talents though. He bursts out of the gate on “Imma Dog” and locks into a lyrical crossfire with Icewear Vezzo on “Runnin Man.” Then, there’s the title track “Find My Way” where Yung Bleu rolls through with a showstopping cameo as HD4President shines. Elsewhere, “Soulja Slim Mentality” nods to the heyday of New Orleans hip-hop, and the finale “Real Rap” proudly lives up to its title with a powerhouse display of verbal force atop cinematic production.

HD4President describes the overall vision best, “Dealing with the industry and understanding the ins and outs. I come from a different place, so it was hard to deal with a viral moment upfront. Wanted to find my way and put the work in to set the foundation”

HD4President shook up the internet with the lead single viral smash, “Touch Down 2 Cause Hell (Bow Bow Bow).” It reached the Top 30 at Urban Radio, piled up 20 million-plus streams, and attracted 2 Chainz & Fredo Bang for a high-profile remix. It also exploded on TikTok, inspiring nearly 2 million TikTok creations – including clips by Lizzo, Coi Leray, City Girls, Latto, Niecy Nash, Gabrielle Union and Jessica Alba – and over two billion views on the platform. Complex included the song in a recent round-up of “The Best TikTok Trends and Challenges Right Now.”

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Tags: HD4President, Motown Records

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.