The Daily Show with Trevor Noah Honors “Heroes of the Freedomsurrection” in LA Installation

Comedy Central’s The Daily Show with Trevor Noah unveiled a monument installation honoring the “Heroes of the Freedomsurrection” at LA’s Westfield Century City mall. The LA exhibit includes two new never-before-seen monuments in addition to the original eight monuments that were originally on display for a one-day pop-up in NYC earlier this year on January 6, 2022 – the one-year anniversary of the Capitol Insurrection. The exhibit pays tribute to the “heroes” most responsible for inciting the violent, anti-democratic riots, including Donald Trump, Ted Cruz, and Tucker Carlson.

The Daily Show with Trevor Noah’s “Heroes of the Freedomsurrection” installation extends The Daily Show’s famous brand of television satire into the physical world, giving people a new way to experience the iconic 25-year-old show.

Each six-foot-tall monument features a bronze plaque with an inscription detailing each figure’s part in fomenting the insurrection, with The Daily Show’s trademark humor infused throughout. In a nod to the ongoing debate over Confederate monuments across America, The Daily Show seeks to cement in stone the legacy of ten people who fought against America on January 6th… and lost. The exhibit description includes a sarcastic plea to the public: “Please don’t tear down these monuments, because history.”

Where: Westfield Century City Nordstrom Plaza (10250 Santa Monica Blvd. in Los Angeles)

The Daily Show correspondents Ronny Chieng and Roy Wood Jr. were on-site.

LOS ANGELES, CALIFORNIA - JUNE 03: Roy Wood Jr. and Ronny Chieng at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Ronny Chieng and Roy Wood Jr. at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Roy Wood Jr. at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Ronny Chieng and Roy Wood Jr. at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Ronny Chieng at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Roy Wood Jr. at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Ronny Chieng and Roy Wood Jr. at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Roy Wood Jr. at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Ronny Chieng at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Ronny Chieng at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: Ronny Chieng and Roy Wood Jr. at The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 03, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)
LOS ANGELES, CALIFORNIA - JUNE 03: The Daily Show with Trevor Noah's "Heroes of the Freedomsurrection" Monument Installment at Westfield Century City on June 3, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for Comedy Central's The Daily Show with Trevor Noah)

The Daily Show has previously rolled out a series of creative executions including:

In the midst of a Congressional investigation into the Capitol Insurrection / Riots / Gathering / Government Overthrow on August 26, 2021, the show’s faux legal team “Trevor Noah & Associates & Sons” revealed their latest full-page ad in The New York Times and Los Angeles Times
On Thursday, August 27 2020, the day President Donald Trump delivered his nomination acceptance speech from the South Lawn of the White House, the show unveiled a full page print ad in The New York Times, Washington Post and Los Angeles Times.
In January 2020, the show aired a Jury Duty orientation video on local morning and evening news broadcasts in the DC market, while also streaming the video on digital mobile billboards, and on Captivate (i.e., elevator TVs) inside government agencies throughout the DC area.
In addition, in December 2019, with coverage of the President’s impeachment in the news, the show placed a full page ad in The Washington Post Sunday edition on the back cover of the main news section that also saw prime placement in Times Square, NYC.
In June 2019, Trevor and the team brought their Presidential Twitter Library to DC in honor of Trump’s birthday. To make sure Trump was aware of this special gift, the message was sent via his favorite and most trusted news source – Fox News Channel. An ad inviting Trump to celebrate his 73rd birthday at the award-winning installation ran in the Washington, D.C. market on Fox & Friends and Hannity.

SHARE ON FACEBOOK SHARE ON TWITTER

Tags: Heroes of the Freedomsurrection, Insurrection, January 6th, riot, Ronny Chieng, Roy Wood Jr., The Daily Show with Trevor Noah

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.