Lil Baby Partners with AXE to Create WHAXE Pack
AXE and award-winning artist Lil Baby have announced their partnership which includes limited-edition WHAXE Packs – a curated selection of products inspired by Lil Baby and AXE – as well as a new Fresh as Fr*sh ad campaign.
The limited-edition WHAXE packs will include a WHAXE Apollo x Lil Baby Deodorant Stick and Body Wash, a blinged-out WHAXE four-finger ring, and a WHAXE branded toothbrush to ensure fans’ diamond-encrusted WHAXE items stay fresh. The packs will be available via social media and details on how fans can get their hands on one will be announced in the coming weeks.
Along with the limited-edition WHAXE pack, the two partnered on a new Fresh as Fr*sh ad campaign. The ad follows a young man as he cruises with Lil Baby and goes on adventures throughout the day. Thanks to AXE — the guy stays fresh through it all, and the possibilities feel endless.
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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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