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Published on August 10th, 2022 | by Saqib Malik


How The Fashionography is Disrupting Fashion Culture And Facilitating Meaningful Collaborations

As a cultural mainstay, fashion is integral to the human experience. Constantly evolving, the fashion industry walks the line between responding to consumer trends and inspiring artistic & business decisions. From the days of royal patronage to the glory days of high fashion runway shows to the rise of street style, creative and elegant clothing – as wearable art – captures the hearts and minds of all aspects of society. Over the last few years, the fashion industry has undergone a handful of cultural and technological revolutions. Culturally, with more open conversations surrounding body positivity, diversity, and gender the fashion industry at large is becoming more inclusive. Technologically, since the advent of various social media platforms, vibrant communities dedicated to various fashion subcultures have emerged and are here to stay. As these communities grow and continue to evolve with innovations like virtual reality and metaverse technology, fashion brands that hope to find lasting success must take their digital presence seriously. Of course, finding an authentic brand voice is essential as consumers quickly see through forced interactions and collaborations.

The Fashionography is a see-and-be-seen digital platform and a creative agency focused on the latest fashion trends, eye-opening original content and relevant industry news. Since launching 7 years ago, the Fashionography has been able to cultivate a cult following due to its unparalleled melange of curated content and original agency opportunities.

As it pertains to topical and captivating digital content, The Fashionography has made a name for itself as the trusted resource for trending topics in fashion, beauty, and creative talent. As this platform is dedicated to the curation of meaningful — not just trending — digital content in fashion, The Fashionography’s audience trusts the brand’s voice and dedication to the culture. In contrast to mainstream fashion outlets with stale ideas, like Vogue, The Fashionography is truly on the pulse of the up-and-coming as well as relevant topics. To this point, The Fashionography is most likely your favorite creative influencer’s (photographers, stylists, etc) favorite curation tool, serving as inspiration and guideline for industry tastemakers. It should come as no surprise that The Fashionography has garnered an informed and culturally curious international audience from New York to Paris to Seoul back to Los Angeles and beyond. Speaking towards its cultural cache, The Fashionography’s Instagram account is followed by the top industry players including, but not limited to Olivier Rousteing (CD, Balmain), Gal Gadot, Inez & Vinoodh (Photography Duo), Carols Nazario (Global Fashion Director, i-D), and Mert & Marcus photography Duo). In total, The Fashionography reaches over 2 million people on a monthly basis.

When it comes to the creative agency arm of The Fashionography, the team helps brands and clients in a few unique ways. Leveraging its trusted brand name, the Fashionography has partnerships with the top agencies in the industry. For instance, The Fashionography works closely with The Lions Management, a famed agency known for its forward-thinking approach to talent management. This strategic partnership has produced meaningful collaborations that have benefited clients across fashion, beauty, entertainment, and social media. These collaborations have included a wide variety of cultural visionaries like Omar Apollo, Lara Stone, Don Toliver, and Candice Swanepoel. In addition to partnerships with important global figures, The Fashionography can facilitate organic content partnerships and programs to be activated on The Fashionography platform itself. Further, the creative agency at The Fashionography places clients in publications, product features, and newsletters that match their target demographics. Of course, The Fashionography also has a vertically integrated white label service, offering creative workshopping and content production.

Some of The Fashionography’s most popular collaboration campaigns include their Stuart Weitzman, Rag & Bone (with Lions), and Kenzo collaborations. The Stuart Weitzman x The Fashionography collaboration was a seasonal campaign that was conceived, cast, shot, and post-produced by The Fashionography team for national digital multichannel usage across all popular platforms and channels. The Rag & Bone x The Fashionography x Lions collaboration was an exciting New York Fashion Week campaign meant to maximize mentions on Instagram. The Kenzo x Fashionography collaboration was a New York themed cross-platform social media campaign featuring Aya Jones

Consistent with its brand’s philosophy, The Fashionography has recently been leaning into meaningful content on important subjects, bringing current events into the world of fashion. Last Earth Day, The Fashionography published an original article on the importance of sustainability, eco-friendly practices, and the fashion industry. The Fashionography, in partnership with various Ukrainian creatives, recently published a timely piece on the war in Ukraine, featuring the young generation of Ukrainians, their fears and hopes.

With a unique ability to create original content surrounding the trendiest fashion trends, disrupt industry culture for the better, and facilitate meaningful partnerships, The Fashionography has secured its place in the fashion and digital worlds. For more information please visit their website and follow their Instagram

About the Author

Saqib Malik is the Director of Prestige Perfections, world-class service providers in the fields of marketing, business development, reputation and crisis management.

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