BIG3 Scores Exclusive Partnership with PrizePicks

In a game-changing move that merges the worlds of basketball, hip-hop, and fantasy sports, the BIG3 has announced an exclusive partnership with PrizePicks, the leading skill-based fantasy sports operator in North America. This groundbreaking collaboration establishes PrizePicks as the official daily fantasy provider for the BIG3, introducing an unprecedented convergence of thrilling gameplay and immersive fan experiences.

Since its inception in 2017, PrizePicks has soared to the pinnacle of the fantasy platform scene, dominating the North American market with its unparalleled offerings for basketball enthusiasts. Whether fans are fervently following the NBA, WNBA, or college basketball, PrizePicks entices them with an array of gameplay options, including single-statistic and in-game plays. With this dynamic approach, PrizePicks has transformed the fantasy experience, engrossing fans from the opening tip to the final whistle.

This exclusive partnership extends beyond the realm of competition, as it encompasses a captivating in-app vertical within the BIG3 ecosystem. Fans of the FIREBALL3 action can now pit their skills against the numbers, elevating their viewing experience to new heights. As part of the agreement, fans will also be treated to commercial spots, on-court and courtside branding, in-app promos tailored exclusively for BIG3 enthusiasts, and much more.

“We couldn’t be more thrilled about this partnership. PrizePicks and the BIG3 share a common vision of revolutionizing the sports entertainment industry,” declared Justin Williams, Chief Marketing Officer of the BIG3. “This collaboration is a testament to our mutual commitment to providing fans with the ultimate experience. Together, we are transforming the landscape of sports entertainment for the better.”

Adding to the excitement of this partnership, PrizePicks influencers will be present at games throughout the season, guiding new users through the ins and outs of the app and rallying behind their favorite players. This continued commitment from BIG3 to partner with innovative companies further enhances the overall fan experience. Simultaneously, PrizePicks endeavors to integrate fantasy sports seamlessly into the basketball and hip-hop fan communities. With the recent appointment of rapper Meek Mill as a cultural ambassador, PrizePicks has solidified its alignment with the basketball league founded by hip-hop legend Ice Cube.

“Partnering with the BIG3 is a natural fit for us, as it allows us to expand our fan bases in a mutually beneficial manner,” explained Adam Wexler, Co-Founder and CEO of PrizePicks. “We have both recognized the shared entertainment interests between the basketball, hip-hop, and fantasy sports communities, opening up countless crossover opportunities.”

The BIG3’s highly anticipated sixth season kicked off at the United Center in Chicago, IL. Adopting a full nationwide touring model, the league will make stops at various arenas across the country, including Dallas, New York, Memphis, Miami, Boston, Charlotte, Detroit, Washington D.C., and even London, England.

Tickets are available, ensuring fans don’t miss out on a minute of the heart-pounding competition. To learn more about the BIG3 and to view the complete season schedule, visit BIG3.com or follow @thebig3 on Twitter and Instagram. For those eager to dive into the world of BIG3 entries on PrizePicks, simply visit PrizePicks and get ready to enjoy the matchless thrill of fantasy sports. To sweeten the deal, PrizePicks will match your initial deposit up to $100, delivering an even more exhilarating experience.

ABOUT BIG3

BIG3 (BIG3.com) is who we are, FIREBALL3 is what we play. It’s not your grandfather’s 3-on-3. The premier global BIG3 league features many of the greatest, most popular, and most skilled professional athletes of all time. Founded by producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast game experiences and incredible fan experiences. In 2023, the BIG3 was named “Best in Web3” by Sports Business Journal for the league’s groundbreaking Web3 Project, Forever Experience Action Tokens (FEATs), offering utility and ownership-like value in BIG3 teams via blockchain technology.

About PrizePicks

PrizePicks is the fastest-growing sports company in North America according to the 2022 Inc. 5000 rankings and the largest independent skill-based fantasy sports operator in North America. The company was recognized with the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America. PrizePicks is the most fun, fast and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends & Counter-Strike. Founded and headquartered in Atlanta, GA, the PrizePicks workforce has grown to over 250 in the past year, with the company recently being recognized as a Top Workplace by the Atlanta Journal-Constitution. PrizePicks is available in the App Store and Google Play or at prizepicks.com.

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Tags: Basketball, BIG3, fantasy basketball, fantasy sports, PrizePicks

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.