News/Sports Big3 inks partnership with PrizePicks

Published on October 13th, 2023 | by Dr. Jerry Doby


BIG3 Names Nick Young as Enemies’ Head Coach

In an electrifying move that has the basketball world buzzing, the BIG3, renowned as the premier professional 3-on-3 basketball league, proudly unveils the dynamic new leadership lineup for the Enemies, fresh off their triumphant 2023 championship victory in London, UK.

Nick Young - Head Coach of Big3 Enemies

Nick Young: From Captain to Coach

Nick Young, a seasoned veteran celebrated for his scoring prowess and charismatic presence both on and off the hardwood, assumes the pivotal role of head coach for the Enemies. Swaggy P, as affectionately dubbed by loyal fans, demonstrated his coaching acumen by guiding his squad to a championship triumph, following his remarkable stand-in performance that bolstered Gilbert Arenas in earlier games. Young brings a wealth of basketball wisdom and an unwavering passion for the game, a winning combination destined to fuel the team’s forthcoming success.

Jordan Crawford - Captain of the Big3 Enemies

Jordan Crawford: Captain Extraordinaire

The BIG3 also proudly proclaims Jordan Crawford as the esteemed captain of the Enemies for the forthcoming year. Crawford, a dynamic and versatile player who shone brightly during the championship victory with an astounding 23 points out of the team’s total of 50, is set to step into a leadership role. His skills and exemplary play were pivotal in the team’s championship journey, and he now shoulders the responsibility of leading the squad on their quest for continued greatness.

The 2023 championship win in London was nothing short of historic, marking a triumphant moment for both the Enemies and the BIG3 league. This remarkable achievement underscored their unwavering determination and excellence on the global stage.

About BIG3

The BIG3 ( is not just a league; it’s a fireball of excitement and action on the 3-on-3 court. This is not your grandfather’s 3-on-3 basketball. As the premier global BIG3 league, it features some of the greatest, most beloved, and highly skilled professional athletes of all time. Founded by the legendary producer, actor, and music icon Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 offers an electrifying blend of intense, fast-paced gameplay and unparalleled fan experiences.

In 2023, the BIG3 made headlines by being named “Best in Web3” by Sports Business Journal, thanks to their groundbreaking Web3 Project, Forever Experience Action Tokens (FEATs). This innovative initiative leverages blockchain technology to offer utility and ownership-like value in BIG3 teams, further solidifying the league’s cutting-edge approach to the sport.


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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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