Rhyme Report

Published on September 7th, 2023 | by Just Jay

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Jordan Mackampa’s WELCOME HOME, KID coming February 16 + “PROUD OF YOU” out now

London soul star Jordan Mackampa returns with a new album, WELCOME HOME, KID!, due for release February 16 via AWAL. Today, Jordan is sharing the first introduction to the masterful new body of work with lead single “PROUD OF YOU.”

On “PROUD OF YOU” Mackampa has a long overdue conversation with his inner child that tells his story at every age in his life and how proud he is of their growth, backdropped by a piano-led production embellished with stunning strings and joyous sounds of brass. He explains, “We go through life ageing without realising that even at 28, 29, 35, 41, we are still all the years before that. Some of my most life-changing events happened to me at times when I was too young to comprehend what was going on, and then again when my sense of self in my teen years was fully conscious of situations. All whilst my inner child was still there not getting the support it needed because I hadn’t healed any old wounds, and was watching its oldest self suffer too.”

LEAD SINGLE “PROUD OF YOU
 

The new music sees Jordan come back to his love of R&B, soul, funk and gospel with references to Dru Hill and Blackstreet, producing a new sound that nods to his earlier soundcloud works and the nostalgia of his childhood. It’s brazen and bold and presents an incredibly assured artist that is no longer afraid to show off their Blackness, queerness, or sexual expression in all their forms. Getting to this place has taken Jordan decades of growth, patience and gruelling lessons to reach this state and now he can stand in his Blackness proudly. This album tells the story of how he got to this place of self-worth and the stories of the varying complex but beautiful  perspectives about the Black experience. He is open and honest about sex, intimacy, imposter syndrome and how he navigates healthy love, toxic heartbreak, friendships and forgiveness.

The core theme of this record is introspection—Jordan explains, “This was a big theme for me in writing a lot of these songs because no one else has lived life in my shoes, I really had to take other peoples’ opinions and stories out of the writing and put myself at the forefront of everything. Which in turn, made me put the guitar down more and stand centre stage naked in a way. This new album for me feels even more personal now. I use more self language of ‘I’ over ‘we’ because all of these stories are about me and my life in even more depth than the first record touched upon, whilst covering more bases either through my own first person story telling of something current I’m dealing with or a past situation I’m using music to heal through. The debut was me figuring out shit, this album is me putting the last puzzle piece on the board.”

Jordan released his debut album Foreigner in March 2020 and a follow up EP, Come Around in 2021. This year has seen him appear on tracks with Jords, Che Lingo and blackwave. He’s taken to stages at Radio 1 Big Weekend where he headlined the Introducing Stage in 2022, The Hundreds for BBC Introducing, Last Time Out and Bergen Fest and recently supported Gabzy at Somerset House. He’s had support from Radio 1 and Radio 1Xtra, been awarded the PPL / PRS Momentum Fund and sold out multiple venues including Scala, Queen Elizabeth Hall and Village Underground.

WELCOME HOME, KID is available for pre-order HERE

KID! TRACK LIST

1. PLAYGROUND
2. PROUD OF YOU
3. MARY
4. I’VE FOUND MY HOME IN YOU
5. STEP BY STEP
6. INTERLUDE – PARTY AT AUNTIES HOUSE
7. FRIENDS YOU’VE MADE
8. GIRLS ON FILM
9. SAY IT AIN’T SO
10. TIME TO SAY GOODBYE
11. APRIL FOOLS
12. BLACK & BLUE (PTSD)
13. BLACCJACK THE MAC
14. I KNOW

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