BBY Goyard – Cursed Life

Halloween has always been a defining part of the BBY GOYARD brand, as he was born on Oct. 28th. Last year, he released his LP, 4THWALL with a horror short film directed by Nick Welch, which was a significant success.

Now continuing this tradition of Halloween rollouts, BBY GOYARD is back with a single, “CURSEDLIFE,” kicking off his new project rollout. The single will accompany his second annual horror-inspired music video, an interpretation of the cult classic horror “Begotten” film, directed by himself and produced by Very Rare Cinema.

When asked about his latest release, the bubbling superstar stated, “Taking inspiration from a niche cult classic film titled, ‘Begotten,’ this found-footage style video is meant to have you feeling uneasy and questioning the symbolic nature behind it,” said BBY GOYARD in a statement about the music video. “With an ominous chord progression and Lo-fi melodic vocals, ‘CURSEDLIFE’ is perfect for Halloween.”

This leads into Shannon’s SPIRIT Mixtape, set to drop October 27th and hosted by Canadian DJ Smokey and hip-hop legends Evil Empire, famously known for hosting mixtapes for legends such as French Montana, Akon, and Lil Wayne.

The enigmatic star took his talents to Gabe P.’s On The Radar for a new freestyle that created some excellent steam over the week. His day-one fans were happy to see his versatility on display.

Be sure to press play on the 2-minute lyrical exercise.