Black-Owned Alum Apparel Collaborates with UNT’s Black Alumni Network on Merchandise to Benefit Scholarship Fund

Groundbreaking Multi-Year Licensing Deal Gives 50% of Proceeds Back to Students via UNT Alumni Association’s BAN Scholarship Fund

Alum Apparel, a fashion-forward tribute clothing brand, is proud to announce an unprecedented collaboration with the University of North Texas Alumni Association’s Black Alumni Network (UNT-BAN). Together, they are celebrating the official launch of an exclusive merchandise collection debuting just in time for UNT’s 2023 homecoming weekend. The unique and impactful multi-year licensing partnership delivers sleek activewear this fall season while channeling 50% of the proceeds back to the UNT-BAN Scholarship Fund to advance educational opportunities for Black UNT students. Proud Alumni and supporters can contribute by shopping from a curated selection of hoodies, crewnecks, unisex t-shirts and ladies fit t-shirts on the Alum Apparel website.

Azim Rashid, Founder of Alum Apparel, is a distinguished executive strategist and marketing specialist with over two decades of leadership experience in the entertainment industry. The Alum Apparel brand was born from a desire to pay tribute to his alma mater through fashionable statements of gratitude, respect, and admiration. Rashid’s career has been marked by collaborations with chart-topping artists, industry leaders, and cultural icons at global brands like Motown, Universal, Atlantic, Capitol, Roc Nation, and Columbia Records. In addition to his role as CEO/Founder of Alum Apparel, Rashid serves as the Chief Strategist at The Alchemy Group and is the Founder of Behind and Beyond the Mic, a philanthropic foundation that mentors and coaches up-and-coming entertainment executives.

Azim Rashid, Founder of Alum Apparel

Hailing from Cleveland, Ohio, the long-time Texas resident’s journey in entertainment began with the Profile Records Rap group NEMESIS, which he co-founded in Dallas. Following his music career, Rashid transitioned into commercial radio, retail, and lifestyle promotion before making a significant impact in the music and entertainment marketing industry. His work in brand strategy for key clients such as Mary J. Blige, Sam Smith, NE-YO, Katy Perry, MIGOS, Sean “Diddy” Combs, T.I., Jaden Smith, Russ, The Roots, Erykah Badu, Raphael Saadiq, The Carters (Jay-Z and Beyonce), Lil Nas X, Lil TJay, Polo G, John Legend, Tyler The Creator, Chloe x Halle, Adele, and other legendary artists and influencers has solidified his reputation.

Rashid is also a distinguished alumnus of the University of North Texas. His commitment to philanthropy and community service is evident through his active involvement with organizations such as 100 Black Men of Metropolitan Houston, Alpha Phi Alpha Fraternity, Inc., Mark Cuban Heroes Basketball Center, Living Legends Foundation National Museum of African American Music, The Recording Academy (Grammys), and the UNT Alumni Association.

“The UNT Alumni Association is thrilled to partner with Alum Apparel! We are so proud of fellow Alumnus, Azim Rashid, and his ability to provide high-quality apparel to our UNT Black Alumni Network! We look forward to seeing the BAN brand reach far and wide through this partnership!” said Daniel Suda, Sr. Director of Outreach & Engagement at UNT Alumni Association.

“Congratulations Alum Apparel on your licensing agreement with UNT-BAN! What a tremendous accomplishment, a HUGE milestone and a WIN-WIN for you and UNT!!! I knew from the minute I received and tried on my first sample piece that this would be a match made in heaven. Thank you for allowing me to be a part of the magic!” added Angie Jones, UNT-BAN President (2021 -2023).

The exclusive UNT-BAN collection is now available for purchase at alumapparel.com. Alum Apparel, UNT, and BAN invite students, alumni, and supporters to be a part of this exciting fusion of fashion and philanthropy. Make a statement and support a worthy cause with Alum Apparel and UNT-BAN.

For more information about the brand’s story and to view more products, please visit alumapparel.com. Join the conversation on social media by following Alum Apparel at @alumapparel

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Tags: Alum Apparel, azim rashid, black alumni, college news, Dallas, Education, HBCU, Houston, Style, Texas, university of north texas

About the Author

Crystal Willis Crystal Willis is an Entrepreneur, Author, Speaker, Entertainment Publicist and CEO of The Omni Firm. She is also a Transformational Life Coach and Founder of The Crysalis. Her personal story has been seen by millions of people on media outlets like Marie Claire Magazine, PBS, Blaze TV, Daily Signal and more.