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Published on October 4th, 2023 | by Dr. Jerry Doby

Interscope Drops ‘The Chronic Masters’ Collection Saluting 30 Years of ‘The Chronic’

To commemorate the 30th anniversary of Dr. Dre’s iconic album, The Chronic, Interscope Records has joined forces with Trophy to introduce the second installment of the “The Chronic Masters” collection, a series of unique and coveted merchandise. While the first drop, which hit shelves back in June, showcased replicas of three standout session tapes, this latest release delves even deeper into the legendary album’s universe with a new limited run of distinctive prints and memorabilia.

“The Masters” Print: A Visual Tribute

The standout gem of this fresh collection, available now, is “The Masters” Print. This archival pigment print captures the essence of the official “The Chronic” master tapes on sides A and B, as beautifully photographed by Jeremy Deputat. The print serves as a captivating tribute to the album’s enduring legacy.

Additional Prints

1. “The Session Stacks” – Offering a glimpse into the complete “The Chronic” session tapes.
2. “The Session Grid” – Showcasing the original session tapes behind each single that graced the project.

For the most devoted fans, “The Session Tapes Stacks Replica” presents a truly limited and unique opportunity. Only 30 lucky fans will be able to secure this collectible, featuring a life-sized replica of the master tapes discovered three decades later.

Beyond these extraordinary prints, the collection also includes five limited-edition skateboard decks and four limited-edition tees, all of which are now available for purchase on the microsite interscope.com/TheChronicMasters.

The Chronic’s Enduring Legacy

Dr. Dre’s debut solo album, “The Chronic,” holds an undisputed place in the pantheon of Hip Hop history. It marked the inception of a new era within the genre, introducing the distinctive G-funk sound and groundbreaking production techniques that remain influential to this day. Dre’s mastery as a producer shines through with his signature use of the Moog synthesizer and his skillful fusion of old-school funk with contemporary rap.

Moreover, “The Chronic” acted as a launching pad for future stars, including Snoop Dogg and Warren G, while solidifying Dr. Dre’s status as one of the most influential producers in hip-hop history. Beyond its musical achievements, the album also addressed pressing social issues, shedding light on gang violence and police brutality in Los Angeles at the time, reflecting Dre’s commitment to using his music as a platform for social commentary.

Last June, Rolling Stone recognized the album’s significance by placing “The Chronic” on its esteemed list of the 500 Greatest Albums of All Time, citing its role in redefining the West Coast Hip Hop sound.

Collector’s Treasures

For dedicated admirers of this iconic album, the prints featured in the Chronic Masters Collection measure 24″ x 24″. These individual prints, meticulously captured by Jeremy Deputat, are available for $150 USD each. Crafted with archival pigment on 290gsm Moab Entrada bright white fine art paper, each print is marked, numbered, and adorned with hand-embossed Chronic leaf detailing. Every premium print purchase includes a certificate of authenticity.

“The Chronic Masters” was conceived by Interscope Records in collaboration with Trophy, the creative agency renowned for transcending music and culture through bespoke content and collectibles. Jason Sangerman, Interscope’s Senior Vice President, worked closely with Trophy co-founders Jeremy Deputat, James Larese, Jesse Cory, and Dan Armand of the Detroit-based 1XRUN, who have been crafting collectibles for UMG since 2014. Together, they’ve crafted an exclusive collection that pays homage to a hip-hop masterpiece that has left an indelible mark on music history.

“The Chronic Masters” Collection Drop Two includes:

Three premium 24” x 24” fine-art print offerings, with only 92 hand-numbered units available of each at $150 USD. Each premium print purchase includes a certificate of authenticity. Print 1 features: “Session Tapes Grid”, Print 2 features: The Session Tapes Stack”, and Print 3 features: “The Masters”.
The Session Tapes Stack Replica: 1:1 Scale Replica which includes 14 session tape boxes with only 30 units available at $1,200 USD. Features five-sided archival UV-cured prints on varnished HD aluminum panels wrapped on a ¾” painted plywood frame.
Apparel: Four limited edition tees including imagery of the session tapes, Let Me Ride and the Ampex 456 Tape all priced at $42 each
Four limited edition skateboard decks with only 92 units available of each at $92 USD. One limited edition Chronic album skateboard deck with 310 units available at $92 USD. The designs of the decks feature tape notes, session tape stacks, AMPEX 456 tape image, a “Fuck with Dre Day” deck and the iconic album artwork

To this day, “The Chronic” remains a landmark album that continues to inspire and influence generations of Hip Hop artists. The Chronic Masters Collection will continue with a series of drops to roll out throughout 2023. For more info on this exclusive drop, please visit Interscope Records Instagram or Website.

SESSION TAPE STACKS REPLICA
Deck - Stacks
Deck - Stacks
Deck - Ampex456
Deck - Dre Day
Deck - Scribbles
Deck - Chronic
Deck - Dre Day
Deck - Scribbles
Deck - Ampex456
Deck - Chronic

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Tags: Art, Dr Dre, Dre Day, G-Funk, Interscope, The Chronic, The Chronic Masters

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.