Rhyme Report

Published on May 19th, 2017 | by Essince


LA emcee Dumbfoundead enlists help of Korean Rap Stars for New Video

Los Angeles emcee Dumbfoundead partners with Complex to announce his new label BORN CTZN and exclusively premiere its very first music video, “형(Hyung).” Directed by The Cut, the witty and amusing visual questions the traditional Korean notion of respect based on age. Produced by Big Banana and with features by Korean rap superstars Dok2 and Simon Dominic as well as the legendary Tiger JK, the hypnotizing lead single off Dumbfoundead’s forthcoming Foreigner EP will be releasing worldwide May 23rd via his new collective and label BORN CTZN.

Dumbfoundead explains, “Hyung is a Korean term used by males to address another male that’s older or holds a higher position. For this song, I called up my good friends Dok2, Simon Dominic and Tiger JK who are household names in Korean hip-hop. In a country where age dictates how respect is shown, I wanted to make a strong statement but make it light hearted by using images of babies, drag queens and giants to show that being a “hyung” is more of a mentality. Respect should be given only when received, not based on age/gender/race or sex. With this being my first official single in Korea ever, I really wanted to use a lot of cultural references and have fun with it!”

To celebrate the launch of his brand new collective and label BORN CTZN, Dumbfounded will host a not-to-be-missed mini album event in Korea on June 1st at the Octagon. The event will feature both “Hyungs” (older brothers) and “Dongsengs” (younger brothers). Fans will also enjoy DJ sets by DJ Benjamin and Brllnt (Pute Deluxe) as well as special performances by Loopy & Nafla (Mkitrain), fellow BORN CTZN artists Year of The Ox and many other surprises.

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About the Author

Global Urban Culture connoisseur. CEOwner of Royal Heir Ent.™ (international tour booking, media promotion, distribution), Author, Basketball Team Owner, and Radio Host in 日本!

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