William Morris IMG, Steel Wool & Collision Records Form Strategic Partnership

We Live As Kings (WLAK) Swoope, Alex Faith, Dre Murray, and Corey Paul, Photo by Robby Klein

William Morris Endeavor IMG, Steel Wool Entertainment and Collision Records have formed a strategic partnership set to breaks new ground in the burgeoning Christian, hip-hop genre. Among the first artists the companies will collaborate on include Southern Lights’ Dre Murray and Alex Faith, Corey Paul and Swoope who are all signed to Collision Records. Kevin Morrow and his team at Steel Wool Entertainment will now consult and manage these artists and Mike Snider has signed them to WME and will oversee their live performances, film and sponsorships.

“We have been watching these guys for a few years now just waiting for achance to jump in,” commented Mike Snider of WME. “These guys are the real deal and with Collision’s vision and their new partnership with Steel Wool, we couldn’t be more excited. We are getting right to work.”

CEO of Steel Wool, Kevin Morrow, comments, “As we watched Christian rap music evolve into the mainstream with artists like LaCrae and Flame we were fortunate to be introduced to Collision Records and their great roster of artists. We see this as a great opportunity to take them to the next level.”

“We’re fortunate to bring the legendary insight and experience of Mike and Kevin to the team, ” said Collision Records founder Adam Thomason. “Through this partnership we a confident that we can bring our artists to the next level.”

ABOUT WME

WME is a leading entertainment and media company with an unparalleled client list of artists and content creators across film, television, music, literature, theatre and digital media. Led by an experienced and innovative management team, WME was formed by the 2009 merger of the William Morris Agency and Endeavor. The company has over 1,000 employees and is headquartered in Beverly Hills, with offices in New York, Nashville, London and Miami. Through its partner companies, including award-winning global creative agency Droga5, WME also provides clients with unique advertising, brand integration and marketing opportunities across traditional, social media, mobile and gaming platforms.

ABOUT STEEL WOOL

Steel Wool is a multi-faceted entertainment company based in Los Angeles, CA. Founded by CEO Kevin Morrow, a veteran music industry executive, manager and promoter, whose vision is to focus on the evolution of the traditional entertainment model and bridge the gap between artists, content owners and their fans via emerging social and digital platforms. Steel Wool is uniquely designed to stay ahead of the ever-changing landscape of the entertainment industry by offering our artists any and all services under one roof including management, record label services, video production, marketing and promotion, touring and more. Led by an executive team with diverse professional experience and deep industry relationships, Steel Wool provides its clients with insight and access that is unmatched anywhere. Additional information may be found at steelwoolentertainment.com

About Collision Records

Collision Records is more than a label it is a lifestyle brand-having begun in music with a focus on expanding to film, fashion and entertainment media. We seek to create quality music that pushes barriers that functions as the soundtrack to people’s lives while creating visuals and clothing that speak this language as well. We seek to live out the peace and good will of King Jesus, in giving people hope be it tangible products-music, fashion, film, and or our lives. We live as Kings is the mantra of this movement for and to all. For more visit collision-records.com

SHARE ON FACEBOOK SHARE ON TWITTER