Published on February 15th, 2016 | by Jameelah "Just Jay" Wilkerson

Nielsen Hosted 3rd-Annual Pre-GRAMMY Celebration Marrying Music and Advocacy

Nielsen hosted its third annual Pre-GRAMMY® party last night, Sunday, February 14, 2016, at Hyde Sunset Kitchen + Cocktails in West Hollywood, CA. The event, a celebration of the unique link Nielsen makes between entertainment consumers and their media and purchase habits, featured performances by Leon Bridges, nominated for Best R&B Album at tonight’s 58th Annual Grammy Awards, The Strumbellas, Preservation Hall Jazz Band and DJ Michelle Pesce.

This year’s event also spotlighted Nielsen’s relationship and ongoing initiatives with GLAAD, the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy organization. Members of GLAAD were on-hand to receive a charitable donation from Nielsen on behalf of attendees.

About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

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