Published on September 13th, 2017 | by Jerry Doby0
Ralph Lauren Ignites NYFW and Presents New Collection In Unique Backdrop
RALPH LAUREN IGNITES THE NYFW AND PRESENTS NEW COLLECTION IN UNIQUE BACKDROP OF HIS STORIED AUTOMOTIVE COLLECTION
Set against the spectacular backdrop of one of the world’s most esteemed automotive collections, the show presented Lauren’s passion for automobiles and classic, enduring style in front of the likes of Katie Holmes, Dianne Keaton, Jessica Chastain and Nina Dobrev.
Kendall Jenner and Bella Hadid walked the runway with race-inspired looks connecting the elements of speed, style and beauty of the designer’s handcrafted vehicles with the very modern, yet timeless spirit of clothes. To heighten the experience, for the first time men wearing looks from Ralph Lauren’s Purple Label collection joined the women on a runway lined with the designer’s cars in the pristine environment of his Garage.
Models and celebrities had exclusive access to the prolific American designer’s vintage cars collection, which included his 1955 Mercedes Gullwing purchased in the 1980s and his award-winning 1938 Bugatti 57CSC Atlantic.
Items from the Fall 2017 collection were immediately available on Ralphlauren.com, in global flagship stores including New York, Beverly Hills, London, Paris, Hong Kong, Tokyo and Shanghai and through top retail partners.