The Hoy Polloy Goes on Tour with Ace Hood to Debut New Hip Hop Album

In a bold move true to the group’s essence, The Hoy Polloy has taken a break from their rock hits to showcase their new hip-hop album opening for Ace Hood on his Trust The Process II Undefeated Tour.

The Miami-based multi-genre group got its name from the Greek phrase “hoi polloi,” meaning “the masses.” Their first ever album On the Way to Rome released in 2012 featured everything from blues to psychedelic rock, soulful ballads and hip hop. Their intention: to appeal to music lovers everywhere by refusing to conform to just one genre. Now, lead vocalist K Sos says, The Hoy Polloy is ready to take that objective to the stage.

“After five years of focusing primarily on our rock music, our decision to take our hip hop catalog into the performance arena and on the road came at the urging of our fans,” said K Sos. “So we thought: give the people what they want!”

The group–which includes K Sos, keyboardist and bassist Frankie P., and drummer Dave Nordstrom–is featured as special guests performing alongside KD of the NOC on the sold out Trust the Process II: Undefeated Tour with Florida rapper Ace Hood. The 17-city North American tour kicked off August 17th in Rochester, NY and features rap and hip hop artists including Lski, Stevey C & Camac, and Organik Massachusetts.

Previously, The Hoy Polloy has also opened for Ludacris, Redman, Method Man, Project Pat, GZA and Mac Miller.

The Hoy Polloy says fans can expect the same energy-driven live performances they are known for, but with a new edge.

In an Instagram video posted on August 1st captioned, “working on my 5 to 10’s for the road. First stop Rochester, NY,” K Sos raps, “Sometimes you gotta run off the edge and really take a dive… People tend to forget there’s a whole big world outside.”

The Hoy Polloy released their first hip hop album, No Pressure, on August 12th–the one-year anniversary of the passing of K Sos’s father. The album, which quickly caught the attention of some of music’s most discerning executives, features two brand new songs as well as ten original hip hop songs the group previously recorded.

The group stays true to their dynamic and unique sound on No Pressurewith keyboardist Frankie P.’s resonant beats, and K Sos’s familiar rhythmic flow and deep, reflective lyrics. A constant theme of self-reflection and self-awareness is present throughout the album. InMood, the fourth track on the album, K Sos raps, “Doing something so unique, turning over a new leaf/It’s my swagger by design, I could never ever leave it…” in which he appears to reflect on the group’s innate pursuit of constant change.

The Hoy Polloy’s metamorphosis is not unlike that of the Beastie Boys, Darius Rucker or the

Bee Gees, to name a few, all of whom transitioned from one genre to another in an effort to shake up the musical world and push artistic boundaries. And for The Hoy Polloy, it is no passing fancy, says K Sos.

“More music videos and new music are already being developed in support of our new release,” K Sos said. “At this time, we feel it’s important for us to get back on the road and share the latest reincarnation of our music with the fans.”

More information about the new album and tour can be found at www.TheHoyPolloy.com and on the band’s Instagram account, @thehoypolloy.

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