Hype Style/Beauty

Published on December 31st, 2018 | by Jameelah "Just Jay" Wilkerson

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PacSun Launches New Brand by Tracey Mills- Not of This Earth

Fashion entrepreneur Tracey Mills is set to launch a new exclusive brand with PacSun this holiday season, Not of This Earth. Mills is a highly coveted creative consultant, who has had a hand in the success of streetwear giants such as the Yeezy Collection by Kanye West and Fenty by Rihanna. Inspired by iconic styles from the 90s, Not of This Earth was designed to reprogram the way people look at everyday fashion. Mills developed this line subsequent to his well renowned and frequently sold-out collection Visitor on Earth, which can be spotted worn on celebrities such as Justin Bieber, The Weeknd, Bella Hadid, Teyana Taylor, Kendall Jenner, and more. Not of This Earth offers inspiring pieces from the same visionary designer, and retails at a range of $38 to $80. The Not of this Earth collection’s theme of bold fonts, impactful messaging such as “NO JUDGEMENT”, and youthful pastel colors. Mills’ partnership with PacSun to launch his new collection is set to be a successful marriage between Mills’ creative inspiring messaging, and PacSun’s impactful reach to the youthful masses.

“The bold messaging means everything! It’s daily nourishment. For me, the messaging comes from how I am trying to evolve as a soul. Any bit of information I have or maintain, I want to share that with people. I want to see the evolution of people becoming better.”- Tracey Mills, Founder and Creative Designer for Not of This Earth

The collection is available now and sold exclusively on PacSun.com

About Not of This Earth:

Not of This Earth is a collaboration with designer Tracey Mills, focusing on vintage inspired silhouettes with heavy wash treatments and attention to print application. Various print techniques include flocking, puff-print, and heavy plastisol. each mid-weight jersey tee and heavyweight brushed fleece sweater is garment dyed for an individual look and feel. The collection uses its unique graphic language to push a message of positivity, geared towards connecting people from all walks of life. A stylistic nod to the past, with a modern undertone.

About Designer Tracey Mills:

Tracey Mills, creator of the brands Visitor on Earth, has an extensive background in fashion, encompassing; marketing, product development, and design. Tracey lived and studied fashion for three year in Paris with best friend, Kanye West, ultimately working with him exclusively for three years and thereafter, continuing in a consulting position on the Yeezy Collection for an additional three years. He also consulted with Puma on the first Fenty Collection with Rihanna. In addition, Tracey’s love for footwear led him to facilitate the first shoe deal for NAS with Skechers. His marketing career began with Christian Audigier, focusing on Von Dutch and Ed Hardy. As VP of marketing, he was responsible for product placement with celebrities and friends that gave the brand huge popularity. Tracey has an extensive Rolodex and a number of his friends are some of the biggest influencers on the globe, giving him a wide range of scope on social media.

About PacSun

Pacific Sunwear of California, LLC and its subsidiaries (collectively, “PacSun” or the “Company”) are a leading specialty retailer delivering a curated collection of the most relevant brands and styles to a community of inspired youth through its unique 34-year heritage at the center of California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of January 2, 2018, the Company operates 422 stores in all 50 states and Puerto Rico.


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