Rhyme Report

Published on January 26th, 2019 | by Jerry Doby

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R&B Logs Another Win with Emerging Artist Mackenta and ‘Hypersensitive’

Mackenta (Photo: Angelika Sambegova)

Mackenta (Photo: Angelika Sambegova)

Back Story – Mackenta takes an unconventional approach to R&B music, dissecting the influences of her life and generation. She serenades audiences with striking contrasts in both her sound and visuals; combining “woke” lyrical intricacy, with tripped-out experimentation. Her music is simultaneously sensitive and fierce.

Mackenta (also known as Mack Davis) first gained popularity with her single “Issues”, which has been featured on outlets like OVO Sound Radio, The Source, and HotNewHipHop. It is the first single from her debut seven-track EP, Over The Influence (June 2016), which features production from JUNO award-winning, Gavin Bradley (JackSoul, Serena Ryder.) Her late 2017 single, “No Finesse”, premiered on Noisey and was featured on Spotify Official Playlists like, “Just Vibin”. Mackenta continues to express herself vulnerably, on record and during live performances. In recent years, she has graced the stage of festivals, including Manifesto, 199Z, and internationally at New Skool Rules (Rotterdam).

In an interview with RESPECT Mag, Mackenta comments on her music saying, “I’m just writing about the human experience, through my experiences. I’m writing about the things that don’t make me perfect.” Mackenta will expand on her creative vision in 2019, with the release of new singles and music videos.

About the “Hypersensitive” video Mackenta says, In the “Hypersensitive” music video, I play a being that is not human (either alien or robot – you can decide) but feels as if they’re being held hostage by human emotions. Eventually, they break down. That’s how I was beginning to feel in a world where emotions are related to weakness.

At the end of the day, I’ve come to recognize that my ability to be vulnerable actually makes me strong, regardless of how others perceive me.

Mackenta brings some nuances that scream SOUL in addition to R&B…shadows of Billie perhaps ~ JD

Social Media Links: https://www.facebook.com/mackentamusic/
https://www.instagram.com/mackentamusic/
https://twitter.com/mackentamusic

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About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.


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