Published on February 15th, 2019 | by Jameelah "Just Jay" Wilkerson0
TOBi – Sweet Poison
Nigerian-Canadian up-and-coming artist, TOBi released his 2nd single of 2019, “Sweet Poison” today on all platforms. Conceptually the song was inspired by Sigmund Freud’s repetition compulsion theory where a person endlessly repeats patterns of behavior that were difficult or distressing in earlier in life. From falling for the same kind of person to being excited by the danger of the unknown, TOBi re-lives a plethora of emotion similar to Freud’s theory. The sultry track is produced by Nate Smith & Nahum and will be featured on TOBi’s forthcoming studio album.
“Sometimes we’re drawn to a particular type of poison, consciously aware that it’s not good for us. In this song, I wanted to be open with my vices to show it’s a prominent part of the human experience,” says TOBi.
TOBi kicked off 2019 by premiering his debut single “City Blues” on Zane Lowe and video in Paper Magazine. The single received critical acclaim from Tiffany Haddish, Jamie Foxx and everyone’s favorite Uncle Snoop calling TOBi the voice of the culture and of the youth.
Born in Nigeria, TOBi moved to Canada at 8 years old with his father. They were the first of his family to travel to North America, living together for a year until his mom, and siblings could immigrate over. The initial culture shock made TOBi aware of his physical presence in social settings, but music was his outlet to express his raw thoughts and emotions. In 2016, he released his debut EP, FYi, boasting singles such as “iNDECiSiONS,” a record that Pigeon and Planes described as: “hypnotic in its twisting stream of consciousness, snaking across topics and ideas.” He had “Hidden Fences” featured in the season finale of Insecure and continued his momentum linking up with Take a Daytrip (Sheck Wes, 6LACK, Juice WRLD) to drop “January December.”
“2019 is the year people may hear my name for the first time. I’m going consistently put out new work, starting with more visuals to accompany the music. I’m a multidimensional artist and I believe in breaking boxes, expectations and defying limits,” says TOBi.