New Land Rover Defender Set For Frankfurt World Premiere

The eagerly-anticipated reveal will take place at the Frankfurt Motor Show on 10^th September

Land Rover is set to globally unveil its new Defender at the Frankfurt Motor Show – and you can watch it live.

The vehicle will be revealed at 9:00 BST on 10 September in front of an expectant audience. Before then the new Defender is tackling its first expedition – crossing the remote Charyn Canyon in Kazakhstan on its way to Germany.

The road to reveal will test the new vehicle’s capability and durability as it crosses one of the world’s most landlocked locations, and travels among the towering 300m canyons in the Valley of Castles.

This is just the latest challenge for the new Defender after it racked up more than 1.2 million kilometres in its global testing programme. While also showcasing its various capabilities working alongside wildlife conservation charity, Tusk, and in the hands of the Red Cross.

Driven by a passion and respect for the original, the new Defender delivers transformational breadth of capability and advanced all-terrain technologies to redefine adventure for the 21st century. But it remains true to the pioneering spirit that has been a Land Rover hallmark for 71 years.

Watch the world premiere from the Frankfurt Motor Show here. Coverage starts at 8:50(BST)/09:50(CEST).

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Tags: Land Rover

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.