4xFAR Festival Presented by Land Rover Brings Global Music & Adventure to the Desert

The weekend gathering combined live music, culinary, and outdoor adventure experiences

Land Rover presented 4xFAR, a weekend festival featuring live performances from some of the music industry’s most celebrated artists, along with culinary and adventure experiences for people with a passion for exploring the unknown.

The festival featured two-days of music from Grammy award-winning producers and today’s biggest artists, including globally-recognised headline Anderson. Paak & The Free Nationals and Mark Ronson & Q-Tip.

Also taking to the stage over the weekend were urban beatsmith Kaytranada, Sofi Tukker, Young The Giant, Kurt Vile & The Violators, Chappaqua Wrestling, LP Giobbi, Mahalia, Maya Jane Coles and Tijuana Panthers.

Created to celebrate the new 2020 Land Rover Defender coming to the USA, 4xFAR was created for people with a passion for exploring the unknown and exploring new adventures. The festival allowed visitors the first opportunity to experience the highly anticipated new 2020 Land Rover Defender on a purpose-built off-road course, alongside the full range of current Land Rover vehicles.

The ticket-only event took place at Empire Grand Oasis in the Coachella Valley in Southern California.

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Tags: 4xFAR, Land Rover

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.