Alt-Pop Songstress ALITA Flips The Script With New Single “Too Close”

Refusing to conform to oversaturated pop traditions and embracing the unconventional elements on her journey, rising alt-pop songstress ALITA has found her own way to bend genre to her will.

ALITA is sure to captivate with her new single “Too Close,” a breakup ballad that explores the relatable musings of two people figuring out what they mean to one another. In a compelling twist, she flips the script and unpacks her own ‘situationship’ anxieties by telling the story from her partner’s perspective. According to ALITA the song came from reflection over her own past experience, sharing “it’s that moment of fear in a new relationship, when you realize you’re past the point of return – you’re past the moment when this person is just a new face in your life. Now their presence carries weight and meaning, you start wondering when they’re going to call or text, you can’t stop thinking about them. And then, the commitment issues start to show up…” While the song has a nonchalant vibe overall, ALITA admits that “cutting things off is really hard and releasing this song feels like a bookend to that whole situation.”

With a personal playlist loaded with tracks from Radiohead and Mumford & Sons to The 1975 as well as icons like India.Arie and her latest obsession Julia Michaels, you might wonder where ALITA places herself in this contrasting equation. The truth is ALITA isn’t trying to fit in or stand outside of the lines just yet. When pen hits paper, her only goals are to tell an honest story – the common thread amongst the artists she draws inspiration from. Looking at ALITA’s developing yet tenacious collection, it’s the relatable heart-on-sleeve lyrics that provide listeners a direct line of communication with the Seattle-based vocalist.

ALITA’s songwriting began humbly at an incredibly young age, relying on poetry to express herself and her innermost thoughts. ALITA jokes, “My family knew I would pursue music when I signed up for the school talent show and sang Mariah Carey, in kindergarten at age 6.” By 13, she had acquainted herself with enough instruments to translate those early compositions into songs where the strong poetic narratives still lived at the core. Years later, she continues to lean into her roots; drawing inspiration from spoken word to inform the idea that as long as stories are authentic and sincere, you can create a dialogue worth sharing. She adds: “spoken word reminds me that pop music, and music in general, is better when it explores questions like: What does it mean to be a certain race? What does it mean to be a woman? Why do we do the things we do? What is really holding me back from saying or doing or being the person I want to be? Literature and poetry and performances all impact my writing because it reminds me to go deeper.”

Thus far, ALITA’s journey has been an exercise in uninterrupted and interminable growth. Acknowledging that this collection of material is just the beginning of her musical endeavors, ALITA is certain this next chapter will reveal new found depth. It’s no surprise POPULAR TV (created by the founders of NYLON) raved: “On paper, ALITA is new to the music landscape and undefined to the public, leaving her potential equally untapped and unstoppable. But in reality, she’s been honing her craft and learning the business her whole life – making her a force to be reckoned with…”

As she continues to find her footing, she’s determined to meet the cravings and curiosities of listeners by writing about topics beyond heartbreak; diving deep into her experiences navigating adulthood, coping with loss and grappling with the social issues she is passionate about. By maintaining an open discourse not only with her fans but with herself, ALITA has given herself license to tell her stories like never before.

ALITA online:
https://www.instagram.com/alitajoy
https://twitter.com/alitajoymusic
https://www.facebook.com/alitajoymusic