AVTR® Bring Their Inner "Queen" in Playful New Video - The Hype Magazine

Music Reviews

Published on December 4th, 2020 | by Guest Contributor


AVTR® Bring Their Inner “Queen” in Playful New Video

The hottest up-and-coming group of 2020 is back at it again, and this time they have a new game to play.

Revolutionary 3D Los Angeles-based all-girl music group, AVTR®, made their first public appearance at Helsinki Fashion Week 2020 in the Digital Village with a sneak peak of their brand new single ‘Queen’ which they are releasing today, along a highly-anticipated music video. We have the exclusive first look at the video, as it brings to life the soul and essence of the group…making them the real deal. The music video plays like a game of chess, which each member of the group portraying a strong and powerful piece on the board. The realistic visualizations blend the world of reality and virtual reality, bringing to life a truly powerful statement with each member showing off their personalities, as well as skills.

Amaya Rush®,  Valentina Verse®, Tera Bang®, and Ryda Rhymes® instantly grab your attention with their impressive vocals and catchy beat, emanating a similar sound to Destiny Child’s ‘Lose My Breath’,  Gwen Stefani’s ‘Hollaback Girl’ and combined with a little twist of Iggy Azalea to create their own unique sound, which is sure to delight.

Featuring lyrics like ‘get your crown on, get your style on’, ‘you don’t give me the money, I make it’ and ‘you can’t take down this queen’, AVTR’s first single is an attention grabbing rap track that is all about women empowerment and making them feel just ‘like a Queen.’ With the drum line instrumentals in the background, upbeat instruments and catchy lyrics it creates the perfect ‘Girls Night Out’ anthem for any occasion. Having four different voices on the song adds impressive vocal layers and harmonizing which demonstrates the talent of the group. The production is upbeat and infectious and is a record that will have you up and moving as soon as the bass drops.

Panjandrum.ai Inc has been developing an avatar girl music group called AVTR®, named after its characters Amaya Rush, Valentina Verse, Tera Bang, and Ryda Rhymes. Helsinki Fashion Week is the first time the avatars have appeared in public to support sustainable fashion. The avatars have participated in several of the designer shows. The first appearance consisted of the avatars appearing to be born as video game characters, then model some performance looks, and are transported into the scene of their first music video for “Queen,” where they are engaged in a life-sized chess battle with an unseen human opponent.

AVTR® integrates reality and fantasy like no other in the game….and we are here for it.

Catch more AVTR® on Spotify: https://open.spotify.com/artist/7IiFfL1Pk6KNQTbtC2zsBj

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