Emerging Rapper Ryrif Drops Fiery Debut Single ‘Run It Up’ Via the Newly Relaunched and Rebranded Loud Music Group

Emerging rapper Ryrif may be on the come-up, yet he flows like he’s been in the game for years. Barely out of high school, Ryrif exchanged his basketball shoes for a mic and emerges with debut single, Run It Up, a track that stitches together melody and rugged beats, while his delivery beams with confidence beyond his years.

It also doesn’t hurt that his dad, Steve Rifkind, has been deemed one of the greatest rap execs ever. Recently, we announced the relaunch of his iconic label, now retitled the Loud Music Group, who released the track this Friday, December 18. Funkmaster Flex leaked it last night and played in 4x in a row on NYC’s Hot 97.

Ryrif spent his school years playing on one of the most popular basketball teams of all team, Sierra Canyon, who gained notoriety for their talent on the court, beyond the celebrity talent on the team. It was comprised of exceptional players such as Zaire Williams and BJ Boston, as well as Bronny James (son of LeBron James) and Zaire Wade (Dwayne Wade’s son), and the collective went on to sell out arenas, as fans flocked to see them play.

Off the court, Ryrif was honing his rhymes, eagerly awaiting to unleash music. As he officially switches gears into rap mode, his fiery first release showcases a raw talent and blazing vocalist destined for more arenas.

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Tags: Loud Music Group, New Music, Ryrif, steve rifkind

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.