Who Is?/Official Hype

Published on March 10th, 2022 | by Dr. Jerry Doby


Finally! Someone in the Music Business Artists Can Actually Learn From

How many self-described “experts” are there in the music business? Seems like for every artist, there are multiple people telling them a variety of different ways to “hack” an algorithm and “go viral.”

Those with real experience in the music business are able to see through the smoke screens of influencers who talk a good game, but don’t actually offer anything of true value. But independent artists on the come-up, who don’t have that experience yet, have a genuine hard time deciding who to take advice from. 

Some influencers offer real, actionable, business advice. Many others offer made-up, one-step “hacks” to very complex problems. Too many are promising up-and-coming artists that each of their unique problems can be solved with a cookie-cutter solution.

Reaching success in the music industry is not one-size-fits-all.

An account that we recently discovered via this video is Elliot Tousley’s.

Elliot definitely knows how to get his point across to artists. He has more of a ‘tell artists what they need to hear, not necessarily what they want to hear’ approach—which resonates now more than ever, where fake social media experts are a dime a dozen.

Elliot doesn’t need fancy video production and click-baity titles to gain a following, he just sits on his couch, puts his phone up to his face, and gives his take on what he thinks artists need to know.

Here is just a solid way to show artists that they need to bring something to the table when they’re trying to get opportunities to book gigs and get live shows at venues – and that something of value isn’t necessarily just talent, either.

Here he gives more on booking shows, Elliot gives two solid tips on how artists can collaborate and work together to put together higher caliber shows by sharing the set.

He points out that it’s hard for an independent artist to put together a two or three hour show built with original music.  Finding two or three bands or artists to collaborate with on a live show makes it easier to sell more tickets, easier to nail a shorter set, and makes it easier to cross-pollinate local fanbases.

We recommend following Elliot @Elliot.Tousley to learn more about navigating the music industry as an independent artist.

As a bonus, if you’re looking for music marketing solutions, check out the company Elliot co-founded at denovoagency.com


About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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