Kyler Murray On The New Campaign Of BODYARMOR EDGE, Favorite Flavors & Future Plans

Today, BODYARMOR EDGE announced the launch of its first-ever national television advertising campaign, EDGE vs. EVERYBODY. The campaign features star athlete partners Ja Morant, Mookie Betts, Skylar Diggins-Smith and Kyler Murray, all of whom in larger-than-life, animated action, as they take on the literal embodiments of their toughest adversaries thanks to the added boost of hydration and caffeine found in BODYARMOR EDGE. Designed to deliver the latest in active hydration and sports nutrition, BODYARMOR EDGE combines the premium qualities long known to be part of BODYARMOR Sports Drink with natural caffeine to give consumers a helpful, added boost.

Developed with the same coconut water-based formula as BODYARMOR Sports Drink, BODYARMOR EDGE provides more than 1,000mg of electrolytes, plus 100mg of natural caffeine. In addition to the campaign, BODYARMOR EDGE recently announced the launch of 2 new, great-tasting flavors to its existing lineup: Strawberry Slam and Watermelon Wave. Both Watermelon Wave and Strawberry Slam are available in-stores nationwide and online via Amazon. BODYARMOR EDGE also comes in four additional flavors including Berry Blitz, Tropical Chaos, Power Punch and Orange Frenzy.

Drafted #1 and #9 overall in football and baseball respectively, the aforementioned Kyler Murray became the first athlete to be drafted within the first round in both sports’ leading sports leagues. He quickly became one of the most electrifying quarterbacks in the NFL on his way to being named Offensive Rookie Of The Year. Before being drafted, Murray’s outstanding collegiate athletic career included numerous prestigious awards for his performances on the football field.

Prior to the launch of the BODYARMOR EDGE campaign, Kyler Murray answered a few questions for me over email. More on Murray and BODYARMOR EDGE can be found here, here and here.

Of all the BODYARMOR offerings on the market, what is your favorite?

Kyler Murray: My go-to right now has to be BODYARMOR EDGE, specifically the Berry Blast flavor. There’s something about it that just hits different. It gives me all the hydration I need, whether I’m training, at practice or about to hit the field for a game — plus it gives me a boost of caffeine to keep me going throughout the day. There’s no other sports drink like it.

To you, what makes BODYARMOR different from other sports-friendly beverages on the market?

Kyler Murray: Unlike other beverages on the market, BODYARMOR continues to transform the sports drink category with new and innovative hydration options that athletes want and need, like BODYARMOR EDGE. For me, it’s been exciting to see their growth since I joined the team and play a key role in their largest-ever EDGE campaign.

Finally, work with BODYARMOR aside, what are you currently working on?

Kyler Murray: Most importantly for me, I’m just working out daily and getting my mind and body right for the upcoming NFL season. It’s important to stay focused on what you want to achieve for the next year, so I’m just preparing as best as possible to put myself in the best situation possible to succeed.

Love giving back to the local community! Thanks @kretschmardeli for the invite! #TasteTheKretschmarLife @kretschmardeli @azedfoundation @bgcarizona @albertsons https://t.co/pBqVMBDvtd pic.twitter.com/4gfP52G6Us

— Kyler Murray (@K1) April 2, 2022

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Tags: Arizona Cardinals, BODYARMOR, BodyArmor Lyte, Ja Morant, Kyler Murray, Mookie Betts, NFL, Skylar Diggins-Smith

About the Author

Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."