MTV Names JVKE as Global PUSH Artist for the Month of October
MTV PUSH has named viral sensation JVKE as the featured Global PUSH Artist for the month of October. JVKE started his journey to becoming an artist by remixing popular TikTok sounds with his elementary school music teacher mom, which then resulted in huge content creators such as Charli D’Amelio using his sounds. His latest album release is meant to tell the story of his first relationship, capturing the emotions of falling in love, heartbreak, sadness, and eventually falling out of love. JVKE joins MTV Push to talk about the musical inspirations he found on his brother’s iPod, his plans for touring, and the process behind capturing his emotions through his music.
Highlights
The self-proclaimed East Coast Boy shares how he is making waves with his emotionally charged songs
On his emotions towards his first viral hit
- “I had trained myself to assume that people wouldn’t like my favorite songs as much as I did. When that song took off, I was super caught off guard. It gave me a whole new perspective: there are actually people out there that appreciate creative music.”
On his views for the future of music
- “I believe that albums are becoming a thing of the past even though they’ll always have their
influence. Nowadays you cherry pick what you like.”
On the struggles of mapping out his upcoming album
- “ To capture that with melody and harmony is really tricky. I spent countless hours wrestling with the tracklist, going back and re-writing lyrics just to make sure the narrative of the album was fluent.”
About MTV Push:
Curated by MTV’s Music & Talent US & International teams, “MTV PUSH” connects fans across the globe with a new music artist every month through live performances, exclusive broadcast premieres of music videos, interviews, video content and more bringing them closer to music’s next big star. Previous MTV PUSH artists have included: Lizzo, Billie Eilish, Khalid, Doja Cat, BROCKHAMPTON,H.E.R., Lil Tecca, Jack Harlow, YUNGBLUD, Bazzi, Chloe x Halle, SZA, Jorja Smith, Lauv, among others.
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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