DD Osama and Coi Leray Hit with ‘Up Now’

DD Osama has only been rapping for a little under a year and through his non-stop streak of lightning-hot singles including “40s N 9s” featuring Sugarhillddot (18M streams), “Letter to Notti” (7.2M views) and more. DD has over 40 million in the past 2 months alone. He has accrued a popstar-esque fanbase the likes that drill has never seen. In rare fashion today, the hype is just as real online as it is offline––on Tik Tok, #ddosama has 3.4 billion views and he is headlining sold-out shows in Chicago, NYC and Los Angeles venues like the historic ROXY. Coupled with all this momentum, last year was hand-picked by Drake to model in his NOCTA Nike ‘Street Uniform Collection’ alongside his friends Sugarhillddot & the late Edot Baby.

Now, DD Osama has linked up with Coi Leray in the midst of her career-defining “Players” moment, for a fresh, New Jersey-club-inspired hit. At a breakbeat pace and over a clever flip of Immature’s “Never Lie”, DD offers his most polished song to date and invites Coi to add her signature flossy finesse to the head-bopping track.

It’s being shouted from the towers of music that DD Osama has all the makeup of a modern-day superstar including the swarming fanbase, insane numbers to back up the momentum, unbreakable hometown support, and now with “Upnow”, the fire that’s started in Sugar Hill, NYC is primed to spread all throughout the music world.

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Tags: Coi Leray, DD Osama

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.