Avril Lavigne Announces First-Ever Cocktail Partnership with BeatBox
Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne announced her first-ever alcohol partnership with ready-to-drink cocktail brand BeatBox, The World’s Tastiest Party Punch. Avril’s 11.1% ABV Pink Lemonade special edition package will be available at tens of thousands of locations nationwide, including 7-Eleven, Kroger, Circle K, Casey’s, QuikTrip, and many other valued chain and independent retailers. BeatBox’s partnership with Avril is the latest in their wider “Creator Series.” The BeatBox Creator Series partners the rapidly growing ready-to-drink cocktail brand with globally recognized tastemakers to create exclusive, uniquely designed flavors and packaging that are distributed through the brand’s large retail network.
“From the moment Avril told our team how she drinks a BeatBox before every studio session we knew this was a perfect fit for our growing Creator Series. The BeatBox Creator Series is where we partner with world-renowned musicians like Avril Lavigne, as well as other large influencers and brands, to bring exciting new flavors and collectible packaging to our 45,000+ retail locations,” says Zech Francis, VP of Global Marketing for BeatBox. “Partnering with Avril is going to unlock even more exciting opportunities for BeatBox as one of the fastest growing ready-to-drink cocktail brands in the US.”
Consumers across the country will have access to enter to win exclusive signed Avril Lavigne merchandise from their favorite retailers. Retail activations will also include custom Avril displays, lifesize Avril Lavigne cutouts, and national sweepstakes to meet Avril in person.
Avril Lavigne Accepts First Liquor Partnership
“We are excited to bring this unique partnership to life in retail stores across the nation. Introducing Avril’s special edition packaging with our already popular Pink Lemonade flavor is an amazing opportunity to introduce BeatBox to Avril’s 100+ million fans!“, adds Francis.
Avril’s continued fame and success show no signs of slowing down, with over 100 million social media followers to date, eight Grammy nods, and six World Music Awards.
“The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team,” said Avril Lavigne. Lavigne continues, “Every facet of the collaboration, down to my involvement with the design of the package itself, felt authentic and true to me. I am excited for people to see the new packaging, and let us know what you think!“
Avril Lavigne and BeatBox deliver exclusive pink lemonade cocktail
BeatBox Beverages, one of the fastest-growing RTD brands of 2022, is currently available in more than 45,000 retail locations. The brand is the fastest-growing alcoholic beverage brand on social media and reached over 6 million customers at festivals and events to date in 2022, with 100+ music festivals and events planned in 2023.
About BeatBox Beverages
United through a love of music and inspired by the entrepreneurial spirit of Austin, Texas, the founders of BeatBox Beverages set out to create something that could help everyone #PartyBetter. One year later, they made Shark Tank, walking away with the biggest investment the show had made at that time, $ 1 million from Mark Cuban. Later adding on a team of industry veterans from InBev, MillerCoors, Deep Eddy, and Tito’s Handmade Vodka, to name a few – who know how to develop, launch, and quickly grow authentic brands. Boasting a roster of investors including Mark Cuban, Rob Dyrdek as well as DJs Party Favor, Louis The Child, Good Times Ahead, and many others. BeatBox Beverages’ reputation is secured as a company that creates products that drive incremental profit in high-growth categories with specific expertise in the Millennial and Gen Z target.
The Hype Magazine joins Avril Lavigne and BeatBox Beverages in reminding everyone to drink responsibly!
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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