Lifestyle/Art Britnee Wheeler, CEO of Rose Maternity Co.

Published on September 2nd, 2023 | by Dr. Jerry Doby


Empowering Postpartum Recovery: RoseRelief™ by Mom Britnee Wheeler

Meet Britnee Wheeler, a military spouse and mother of five, who wears many hats, including being the founder and CEO of Rose Maternity Co. She’s over the moon to introduce an innovative and patent-pending product aimed at helping new moms navigate the postpartum journey with confidence and comfort. Say hello to the RoseRelief™ Postpartum Recovery Undergarment.

The Powerhouse Behind the Product

As a full-time working mom juggling corporate HR leadership roles, raising a growing family, and supporting her husband during deployments, Britnee knows firsthand the challenges of balancing it all. When she couldn’t find a postpartum undergarment that met her specific needs, she took matters into her own hands and created her own solution.

The RoseRelief™ Undergarment: Your Postpartum Ally

This signature undergarment is a game-changer. It’s soft, washable, and full coverage, accommodating moms of all sizes (up to 3X). What sets it apart is its adjustable sides, offering customizable compression for optimal abdomen support and fit. But that’s not all – it features a patent-pending pocket designed to hold the SoothingPetals™ Ice/Heat Gel pack. This elongated pack discreetly provides comfort to the vaginal area, lower back pain, and even those pesky post-birth hemorrhoids.

Britnee Wheeler, CEO of Rose Maternity Co.

A Mother’s Focus Should Be on Bonding, Not Discomfort

“After childbirth, finding supportive and comfortable undergarments should be the last of a mom’s worries,” says Britnee Wheeler. She understands the struggles moms face in those early postpartum days, from tenderness and sutures to cesarean incisions and back pain. The RoseRelief™ Undergarment aims to change the narrative, allowing moms to focus on what truly matters – bonding with their newborns.

Beyond Postpartum: A Holistic Approach

Rose Maternity Co. believes in spreading awareness about all aspects of pregnancy, childbirth, and motherhood while innovating ways to soothe and provide comfort to a mother’s body inside and out. Their patent-pending technology won’t stop at postpartum recovery – it will also help moms and teens recover from menstrual cycle pain, endometriosis, and hysterectomies.

A Commitment to Empowering Moms

Rose Maternity Co. has a mission to provide education, awareness, and products that improve postpartum health outcomes and address disparities disproportionately affecting women of color. Their commitment is unwavering and aimed at making a positive impact in the lives of new mothers and their families.

A Reason to Celebrate!

Join us in celebrating the launch of the RoseRelief™ Postpartum Recovery Undergarment, a product born out of love, passion, and genuine care for mothers everywhere. Experience postpartum recovery like never before – with confidence, comfort, and unwavering support.

For more information about Rose Maternity Co. and the RoseRelief™ Postpartum Recovery Undergarment, please visit

You can follow them on Instagram @rosematernityco

About Rose Maternity Co.

Rose Maternity Co. is an inclusive brand that provides innovative postpartum products, supporting and empowering new moms during their postpartum journey. Their signature RoseRelief™ Postpartum Recovery Undergarment offers full coverage and is size-inclusive (up to 3X), featuring adjustable sides for customizable compression. It includes a patent-pending pocket for their eco-friendly SoothingPetals™ Ice/Heat Gel pack, designed to provide discreet comfort during postpartum recovery.


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About the Author

Journalist, Editor-in-Chief of The Hype Magazine, and Media Consultant. Ph.D. and retired military. Member of ForbesBLK, the U.S. Department of Arts and Culture, and the United States Press Agency. Partner at THM Media Group. Connect with Jerry across social media @jerrydoby_

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