New Music Video: Toure Reflects on the ‘Wild Wild West’ While in Europe

West Philly’s Toure explores the “Wild Wild West” in a new music video filmed in Europe. His Life Of The Party EP has over 2m streams on all platforms in less than one month and is featured in Footlocker and Nike’s 50 Years of Hip Hop Philadelphia campaign.

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West Philly’s sensation, TOURE, is on an unstoppable marathon of releasing new work. He follows up with a new music video for “Wild Wild West” from his recent project, Life of the Party via DOPE Records.

Posted up in different parts of Europe, the “Wild Wild West” music video is an introspective representation of TOURE as he continues to level up his life. While he travels the world to experience new things, his lyrics candidly flow about how far he’s come as a recording artist. Sampling Kehlani’s hit song, “Nights Like This”, the somber snare production allows TOURE’s lyricsm to dominate as he spits, “When I was growing up, now they say I’m blowing up. Now I’m getting motion, the money ain’t never slowing up.”

Carving out his lane with his uncontainable momentum, TOURE uses his lyrics to manifest his success. This music video follows the visual for “My Raf”, a standout from his latest project Life Of The Party which has crossed over 2M streams in less than a month. The Source praised, “With his unique sound and magnetic presence, TOURE continues to solidify his place in the music industry, and “My Raf” is yet another testament to his talent and dedication.”

Life Of The Party is an engrossing project that evokes reflection and hard-earned celebration. Checking in at 12 tracks, it is an exhibition for agile rhymes, searing belief and songwriting versatility. TOURE opens with “Lost It All Before,” as he stitches block memories into an emotive soundscape for a map of where he’s been and where he’s going. Skittering across the frenetic percussion and pensive guitar of “My Raff,” he delivers a rumination on success and the isolation that usually comes with it. Then on the focus song “Lifestyle Vicious” featuring Grammy award-winning artist Vory [Beyonce, Jay Z, Kanye West, Meek Mill], his vocal tone does gymnastics as he contrasts the experiences of his ruthless past to his rich present and the intersectionality between it all. Other features on the project include Kie, YP Slumpboy, Yung Bleu, and Zoey Dollaz. Check out the full tracklisting below.

About the release, TOURE reflected, “With this project I’m giving you turn-up energy from all the fun I’m having. Instead of using my pain to make a record, I’m using the joy.” He continued to share, “I’m done competing with the artists from my city, I’m trying to compete with the world.”

Leading up to this project, TOURE took a captivating leap by collaborating with another melodious artist for the very first time on “Room 303” featuring Yung Bleu [Drake, Chris Brown, 2 Chainz] which was released to much success. Upon arrival, it permeated playlists across all streaming platforms including Most Necessary on Spotify, New In HipHop on Apple Music, Brand New Music on Amazon, Trendsetters HipHop on Pandora, and New East Coast on Tidal, amongst many more. During the chorus, Yung Bleu’s signature vibrato sensually glides over guitar-laden HitKidd production [GloRilla, Megan Thee Stallion, Gloss Up]. TOURE’s charm flows through each verse as he invites his muse back to his hotel room to romantically rekindle their flame.

This marks his third project in 11 months, pushing him to the forefront of the conversation on emerging artists to watch. In a recent interview with Talk Of The Town he shared his insights, “Independent artists, without a fanbase – I want to buy into you, you got to sell yourself. I remember the beginning of Future dropping project after project after project. That shit builds your character. Then you end up with 12 singles that you could go perform that people actually know when you put out a lot of music. When you put out one single, you go on stage, do that one song, and nobody knows the rest of your set.”

TOURE’s recent accomplishments include him being featured in Footlocker and Nike’s Philadelphia campaign celebrating 50 Years Of HipHop. He also shined in an eye-opening freestyle on Bars On I-95 showcasing his expertise with wordplay. Additionally, he achieved a sold-out headline concert at the iconic Theatre of Living Arts presented by DOPE Shows in partnership with Live Nation. Proving himself as a leading force in Philadelphia’s rap culture, he performed for 1.5 hours boasting an impressive catalog and undeniable mainstream appeal. TOURE floated through track after track including “Out West” from World Toure, “A.T.R.N.” from Only 4 The Trenches, “Game Time” from Hood Poetry, “Kisha” from ALL I WANTED WAS EVERYTHING, and closed out the show with “Federal” as the crowd roared. After attending the spectacle, Secret Philadelphia praised, “To not only bring people together like one big melting pot, but to also create that kind of vibe is downright powerful.”

The impact of his previous EP, ALL I WANTED WAS EVERYTHING, was immediate upon release, catapulting to the Top 40 on the Apple Music HipHop Albums Chart. High-profile endorsements poured in from Armani White, James Harden, Meek Mill, Tee Grizzley, Tierra Whack, Wallo267, and more applauding his unique style of storytelling from the trenches. The EP plays out like an audio map that guides you through all of TOURE’s songwriting multitudes. Tracks like “KISHA” exude swagger and confidence, while “AIN’T WANNA LEAVE” delves into raw emotion, featuring a poignant collaboration with EST Gee. His mastery of entrancing melodies glisten brilliantly over “Can I F*ck Again” as his lyrical prowess create a blueprint for pursuing an ex. Then on “I Got U” he takes inspiration from the cult-classic video game Grand Theft Auto, reflecting on his rich lifestyle with his raps.

Before this impressive journey, TOURE had already released a series of compelling bodies of work, including Hood Poetry (2022), Only 4 The Trenches (2021), and World Toure (2018). Stay tuned to TOURE’s remarkable growth as an artist as his presence continues to expand, solidifying his status as a formidable talent to watch.

Life Of The Party Tracklist:

1. Lost It All B4

2. My Raf

3. Haha Ft Zoey Dollaz

4. 50 All Blues

5. Room 303 feat. Yung Bleu

6. Wild Wild West

7. Lifestyle Vicious feat. Vory

8. Real Hot Boy feat. YP Slumboy

9. Prom Night

10. Love Mean Ft Kie

11. Still Not Enough

12. Outro

ABOUT TOURE

Fusing lithe vocals and percussive flows with the relentlessness of his native West Philadelphia, TOURE serves up engrossing trench tales of strife and aspiration. Dating back to the release of “Out West” in 2018, he’s oscillated between melodic bops and hammering street raps for songs that can evoke icy cool, naked vulnerability or exhilarating menace. He continues that tradition of Life of the Party, an engrossing LP that evokes reflection and hard-earned celebration. A mosaic of sounds and emotions, Life of the Party is an exhibition for agile rhymes, searing belief and songwriting versatility — a soundtrack for a come up years in the making. Growing up the son of rabid rap fans, Toure remembers being exposed to hip-hop early on. Coming of age as Philly was undergoing its own rap renaissance, TOURE found inspiration and support from artists like Meek Mill as they became soundtracks for the City of Brotherly Love. By 2016, he’d started his own rap journey with “Bubble Up,” an energetic anthem that crystallized his status as an area artist to watch. TOURE consummated his initial buzz with the release of World Toure, a 2018 mixtape that reaffirmed his knack for melodic ditties. His ascent was further aided by 2022’s Only 4 the Trenches Deluxe, Hood Poetry and All I Wanted Was Everything. It continues with Life of the Party, songs from which he’ll bring to his first-ever performance at this year’s Philadelphia Powerhouse concert. “I’m done competing with the artists from my city,” TOURE says. “I’m trying to compete with the world.”