Hype Style/Beauty LONDON, ENGLAND - DECEMBER 04: Nikita Karizma attends The Fashion Awards 2023 presented by Pandora at the Royal Albert Hall on December 04, 2023 in London, England. (Photo by Gareth Cattermole/Getty Images)

Published on December 11th, 2023 | by Dr. Jerry Doby

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Nikita Karizma: Redefining Fashion with Visionary Style

A British-Indian Designer Turning the Fashion Industry on its Collective Ear

At the recent British Fashion Awards, the spotlight wasn’t just on the red carpet—it was captured by the ingenious creation of Nikita Karizma, a visionary British-Indian fashion designer who mesmerized onlookers with her custom ensemble, aptly named “Mr. Lobster.” This avant-garde fashion virtuoso is not only a creative director but also the force behind her London-based eponymous label, redefining the essence of couture with a blend of cultural heritage and modern influence.

Rooted in Cultural Symbolism: Celebrating Individuality

Nikita Karizma’s upbringing in a family immersed in a three-generation fashion retail business, specializing in the Indian saree, laid the foundation for her profound connection with clothing as a symbol of cultural heritage and self-expression, particularly for Indian women. Inspired by these ideals that transcend societal norms, age, and body types, Nikita embarked on a fashion journey aiming to celebrate individual identity in a way that resonates with a new generation.

Mr. Lobster: A Fusion of Technology and Surrealism

The groundbreaking “Mr. Lobster” ensemble, intricately designed using a 3D printer and painstakingly crystallized by hand in her London atelier, exemplifies Nikita’s innovative approach to fashion. Crafted to appear weightlessly draped on the body with a backless design, the attire was complemented by a distinct ‘fresh out of the ocean’ hair and makeup look. In her brand ethos, rooted in British rebellion and elements of Bollywood allure, the lobster symbolizes surrealism in fashion and art.

From Celebrities to Cultural Icons: A Fashion Empire Emerges

Nikita’s fashion voyage commenced with a humble £2000 custom order from Little Mix, stemming from her designs showcased at the London College of Fashion, where she graduated with first-class honors. Swiftly garnering attention from celebrities, she soon became the go-to designer for pivotal pop-culture moments. Her brand evolution, from custom client requests to the revered ready-to-wear Nikita Karizma label, transcended borders, capturing the hearts of fashion aficionados across London, Los Angeles, and Bollywood.

Career highlights include dressing Paris Hilton for her music video with Kim Kardashian, Lady Gaga launching her meaningful book ‘Channel Kindness,’ wearing Nikita Karizma, and many more. Kylie Jenner, Halsey, Alicia Keys, Saweetie, Winnie Harlow, Avril Lavine, Julia Fox, Kim Kardashian, Gwen Stefani, and Shay Mitchell are some of the most influential celebrities that wear Nikita Karizma.

Empowering Change Through Fashion: A Philanthropic Journey

Beyond fashion, Nikita Karizma’s legacy is deeply rooted in philanthropy. The brand’s commitment to positive change is evidenced by initiatives like the Repurposed Project, transforming fabric scraps into tote bags for charity donations. Profits from sales contribute to planting trees through the Love Peace Harmony Foundation’s £1Million mission, aiding environmental conservation across multiple nations. The studio’s philanthropic endeavors extend to donating face masks during the pandemic and supporting causes like the Sathira Dhammasathan in Bangkok and Sakhi for Girls Education in Mumbai, demonstrating a commitment to empowering women and fostering enlightenment amidst chaos.

Nikita Karizma stands as a beacon of transformative fashion, shaping a world where design meets philanthropy to usher in a future where enlightenment and collective empowerment reign supreme.

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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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