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Features music producer Jordan Elgie on the beat

Published on December 5th, 2023 | by Dr. Jerry Doby

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On the Beat: How Jordan Elgie is Shaping the Sound of a Generation

Have you ever stumbled upon a track that just gets you? One of those earworms that becomes your go-to, whether you’re looking to amp up a good mood or find solace in a moment of solitude? That’s the kind of magic Jordan Elgie spins into existence. At just 26, this London-based producer has been crafting the beats that make our world go round, proving that sometimes, the right song at the right moment can feel like a personal soundtrack to our lives.

Jordan’s knack for blending soulful melodies with cutting-edge beats is legendary. Take, for instance, his work on Katori Walker’s Stubborn EP. As the mastermind behind all seven tracks, Jordan’s production has pushed the project to amass millions of streams, resonating with audiences worldwide and marking him as a pivotal force in shaping the sound of modern hip-hop and R&B.

His golden touch didn’t stop there. Jordan’s collaboration on Potter Payper’s track Foreva saw the song soar to the top of the official UK Hip Hop & RnB Chart, a testament to his ability to craft hits that catch the ear and capture the heart. And with over 12 million collective streams on Spotify to his name, it’s clear that Jordan’s creations aren’t just music; they’re milestones in a career that’s just getting started.

However, perhaps one of the most telling signs of Jordan’s influence is the viral sensation Timelapse. With over 1.6 million views on YouTube alone, this instrumental has become a beloved backdrop for content creators and social media users alike, weaving its way into the fabric of digital culture.

Behind these numbers lies a story of relentless passion and dedication. The chart-topping producer recalls being barely four, strumming his first guitar, wide-eyed, soaking in every note like it was pure magic. Fast forward through years of jam sessions, from the guitar to the piano to the drums, and there he was, a teenager discovering production. A YouTube video—a simple tutorial on chopping samples and making beats—lit a fire in Jordan. He saw it as making music and crafting emotions, stories, and moments. And just like that, a producer was born.

“It completely opened my eyes to how the music I was listening to was actually made, and I knew in that moment I wanted to learn to produce music for artists,” Jordan shares. And, here he is, making waves, one beat at a time.

“If I begin to feel frustrated about my current situation, I remind myself that it is a gift to be able to make music for a living, and there is nothing I would rather spend my time doing,” he explains. With his eyes set on growth and a determination to push boundaries even further, Jordan’s not just riding the wave—he’s creating it. From producing individual tracks to aiming for the helm of entire projects as an executive producer, he’s on a mission to shape the sound of this generation and beyond.

 


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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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