XP Music Futures Continue Being the “Gold Standard” for Music Showcases & Networking Events, Worldwide – MDLBEAST
The music industry is often labeled as being cutthroat and fiercely competitive! Most artists regardless of how talented they are, still struggle to establish a foothold in the industry. As such, numerous gifted artists are relegated to merely being a “what if” story. The realization of this sad reality was one of the biggest driving forces behind the inception of the XP Music Futures and its parent company, MDLBEAST. It was very evident to MDLBEAST that a lot of potential was going unnoticed in the music industry especially in the MENA region. To combat such, the XP Music Futures were established with the objective of empowering up-and-coming artists, music industry professionals and entrepreneurs alike. Over the years, XP has emerged into a globally acclaimed and highly touted music venture. Nowadays, the XP Music Futures are regarded as the foremost music industry showcase and networking events throughout The Middle East.
2023 “XP Music Futures” in Riyadh (the Kingdom of Saudi Arabia)
Below are some of the transformative initiatives that are fostered under the XP Music Futures banner;
1 – “ARTIST MANAGEMENT BOOTCAMP” (AMB)
This initiative focuses on providing tutelage to aspiring artist managers through a 2 week long Artist Management Bootcamp. This involves bringing together seasoned artist managers and aspiring artist managers to facilitate mentorship, networking and dissemination of essential industry knowledge. During the 2 week period, these aspiring artist managers learn how to; Structure a Deal, How to Negotiate, Marketing their Artist, Booking Shows, Managing Tours and Budgeting for the Artist.
“Artist Management Bootcamp” – XP Initiative
Project Manager – Ahmed Almomen
2 – “XCHANGE”
This initiative comprises a series of music workshops that entail traveling to different countries throughout The Middle East & North Africa to bring Music communities together and deep dive into their respective music industries. The primary objective of XChange is to harness the potential of music in the regions that are visited and to establish strategic partnerships that are imperative for music growth within those regions.
“XChange” – XP Initiative
XChange Lead – Tanya Awad
3 – “XPERFORM”
This initiative facilitates widespread exposure for vastly talented artists through a music competition that is conducted in partnership with YouTube. Earlier this year, some of these talented artists received the opportunity to perform at the Formula 1 Race weekend in Jeddah. Moreover, the top 5 shortlisted artists are receiving the coveted chance to perform LIVE today, on the opening day of the XP Music Futures.
“XPerform” – XP Initiative
Xperform Lead – Bastien Roudaut
4 – “STORM SHAKER”
This “3 year old” initiative truly mirrors its moniker i.e. “Storm Shaker”. As the name correctly suggests, this initiative aims to identify talented DJs with the potential to “shake up” any stage with their “thunderous” beats! This year’s Final 4 are getting the opportunity to; perform LIVE at the ongoing XP Music Futures 2023, receive tickets to the upcoming Soundstorm 2023 (with a plus one), receive an exclusive XP Goodie Bag and receive prizes and vouchers from DJ Corner.
“Storm Shaker” – XP Initiative
Sr. Creative Strategist – Abdullah Alhemaid
5 – “HUNNA”
This relatively new initiative is dedicated to equipping and endorsing women in music predominantly in The Middle East and North Africa. Their foremost objective is to form a network for women in music that is conducive for growth and development. In addition, the Hunna initiative will provide guidance for emerging female music professionals in the region. They offer exceptional mentorship programs where they match “up-and-coming” music professionals with “established” music professionals. This year they selected 4 lucky women to be guided under 4 main pillars namely; Music Business, Music Production, Music Management & Artistry.
“Hunna” – XP Initiative
Hunna Lead – Tanya Awad
6 – “SOUND FUTURES”
This relatively new initiative is anchored in music business incubation and acceleration. Their primary objective is to efficiently support and help amplify the MENA regional music industry through fostering, nurturing and financing innovative minds. Each year, the “Sound Futures” team will be on the lookout for the next 5 Big Ideas in the music industry. They will work collectively with those who pitch the innovative ideas by helping them to refine and consolidate those ideas. This will be done through training sessions, one on one mentorship and facilitating connections to a pool of potential investors.
“Sound Futures” – XP Initiative
Program Manager – Abdulaziz Almadani
XP Music Futures 2023 – In Riyadh, Saudi Arabia
XP – SOCIALS;
MDLBEAST – SOCIALS;
SOUNDSTORM – SOCIALS;
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About the Author
Charles Myambo (@BigChaz14 on Twitter) is a columnist and correspondent for industry leader, The Hype Magazine. He is also well known for being a multiple genre #1 Amazon best selling author. In addition to that, Charles is a credentialed journalist as seen in Muck Rack & Press Reader and he is also a highly touted celebrity news correspondent. Moreover, Charles is an international celebrity host and interviewer who has been covered by some of the world's biggest publications. At present, his interviews have been covered by credible journalistic outlets such as Medium, Flipboard, Press Reader, Muck Rack and many others. He is also a columnist for huge African newspapers such as NewsDay, Daily News, iHarare, ZiFM Stereo (radio station), H-Metro, The Financial Gazette as well as several other European and American publications. (@charlesmyambo on Instagram)
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