Jay Critch – Too Rare

With his bruising flow and take-no-prisoners attitude, Jay Critch is Brooklyn to the core. Coming out of the gates in 2024 with something to prove, the rapper shares “Too Rare,” an invigorating new single and music video. Over a skittering, stank face-inducing instrumental, Critch dips into his arsenal of flows, rattling off a laundry list of flexes as he rope-a-dopes with the J6 beat. On the hook, Critch shouts out a peer from the Eastern Seaboard, as he counts bag after bag: “Only stay around some real ones, you know they too rare/Shout out to Philly, diamonds dancing like they 2Rare/Light sh*t up like it’s New Year’s.” In the video, Jay Critch embraces his massive stature, stomping through his city like Godzilla as buildings crumble beneath him.

“Too Rare” is the Clinton Hill native’s first new song of 2024, and the first glimpse of his upcoming project HUMBLE GIANT. The upcoming project follows up his acclaimed 2023 effort, Jugg Season. Incorporating sounds from the Five Boroughs and beyond, Jugg Season bounces from the Shiny Suit Era to the SoundCloud explosion to the heyday of the Coke Boys, with Critch serving as a versatile and charismatic navigator. The project featured production from all over the rap map, and boasted guest spots from Max B, Baby Money, and his Rich Forever associate Rich The Kid.

A student of JAY-Z and Lil Wayne, Jay Critch is forging the path for the new New York by fusing his natural penchant for lyricism with an undeniable swagger. Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the now-24-year-old rapper expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski earlier this year.