Friends of Clay Drops New Single & ‘Claymation’ Music Video “What Percent Are Monsters” Today

Emerging indie-rock artist Friends of Clay has dropped his debut single, “What Percent Are Monsters.” Written, produced and performed by musical polymath and one-man band, Clay Priskorn, the guitar-driven track discusses the psychological process that one experiences as they navigate loss. Listen here.

In conjunction with the single release, Friends of Clay has premiered the official music video for “What Percent are Monsters.” The creative visual introduces Clay’s animated characters, also known as ‘claymation.’ The characters illustrate the stories of Clay’s lyrics and songs.

Watch the debut ‘claymation’ video for “What Percent Are Monsters”

“My approach to music is storytelling through an audio and visual lens,” says Priskorn. “I’ve always been searching for ways to express my music visually outside of the standard “band playing in front of a camera” aesthetic. The claymation style came to me in a moment of inspiration, so I built my artistic skills and ran with it. I love building my claymation worlds because the characters are essentially ambiguous. They may have no race, religion, even gender at times. This gives me the ability to focus on a message that everyone can relate to.”

“What Percent are Monsters” welcomes you into Clay’s genre-bending, mixed media world. Self-produced, performed and directed, the project is an introspective journey through every creative facet of the artist. The result is an indisputable signature that is evident both sonically and visually throughout the project.

ABOUT FRIENDS OF CLAY
Influenced by musical powerhouses including The Beatles, Red Hot Chili Peppers, David Bowie and Johnny Cash – Friends of Clay is an exciting hybrid of indie, alternative and rock music. It is the brainchild of gifted storyteller and music artist Clay Priskorn who welcomes listeners into the Friends of Clay world through his creative audiovisual lens. Friends of Clay is set to release several new songs, with accompanying “Claymation” visuals over the next few months.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.