Hype Style/Beauty

Published on April 6th, 2016 | by Daja Marie


Jewelry Television® Launches Exclusive Ashley Hoffman for JTV Rock Star Designer Collection

A stunning collection from the winner of the first-ever JTV Rock Star Designer competition

Jewelry Television (JTV) announced the debut of its exclusive Ashley Hoffman for JTV Rock Star Designer Collection as a result of its national competition to discover talented jewelry designers. The national jewelry retailer and broadcast network in partnership with Ashley Hoffman, winner of the 2015 JTV Rock Star Designer competition, will debut the collection on April 8, 2016 at 8 p.m. ET during a special 4-hour Girlfriend Friday show.

Last fall, five talented jewelry designers competed in the JTV Rock Star Designer Competition, the first reality show to air on a home shopping network. Overcoming a series of diverse challenges under the discerning eyes of JTV’s expert panel of judges, Hoffman emerged as the winner, receiving a $5,000 cash prize, one-on-one mentoring and the opportunity to create the stunning collection JTV is delighted to introduce on April 8.

“This is an exciting time for both Ashley and JTV, as we introduce our first exclusive JTV Rock Star Designer Collection,” said Jill Johnson, VP of Marketing. “After witnessing Ashley’s creativity as a designer on the competition firsthand, we knew she would create something truly special.”

JTV’s exclusive Ashley Hoffman for JTV Rock Star Designer Collection draws inspiration from her experience on the show by weaving in different aspects of the various challenges. Rooted in the deep connection between her and her great grandmother’s Native American heritage the collection features feathers and turquoise artistry. Additionally, Hoffman plays on the wonder of nature, creating a unique balance between organic and structured designs infused with various metals, textures and vibrant colors.

“Being a part of the first JTV Rock Star Designer and working with JTV has been a once-in-a-lifetime opportunity,” said Ashley Hoffman. “It’s exciting to see all of the hard work pay off in a jewelry line I’m extremely proud of.”

Tune in to JTV on April 8 at 8 p.m. ET to be one of the first to own a piece of this exclusive collection. Catch up on the entire JTV Rock Star Designer season by visiting jtv.com/rockstar.

About Jewelry Television®:

Jewelry Television® (JTV) is the leading retailer of jewelry and gemstones in the United States. Privately-held with a proven 23 year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including broadcasting live programming 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust social media presence. As part of its commitment to the development and distribution of educational content and consumer satisfaction the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. The company’s website, JTV.com, is one of the largest jewelry e-commerce websites in the country according to Internet Retailer’s Top 500 list for 2015. Visit JTV.com for more information or socially connect with JTV at: Facebook, Twitter, LinkedIn and Instagram.

About Ashley Hoffman

Ashley began making jewelry by restringing Ugandan paper beads to help a friend she met while in Uganda. Soon after, she began repurposing pieces to create custom jewelry. Her inspiration for jewelry stems from the history of the heirlooms as well as organic shapes. In addition to her custom pieces, Ashley now has a collection of made to order pieces available through her jewelry business, Ashley Hoffman Jewelry.

SOURCE Jewelry Television

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Fashion Editor @TheHypeMagazine

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