Live Sessions

Published on July 25th, 2017 | by Jason Bourne


Kevin Liles and London On Da Track talk #freestyle50 Challenge in New York City

Last Tuesday, New York City’s famed Marquee venue was the site for the launch event celebrating the #freestyle50 challenge, a national talent competition in search of the next voice of Hip Hop.  Spearheaded, and hosted by 300 Entertainment CEO Kevin Liles and producer London On Da Track, in conjunction with Verizon the exclusive, invite-only party featured performances by hip hop icons Busta Rhymes, with music provided by DJ Enuff and DJ Freedom. On hand were URLTV Founder Smack White, as well as 300 artist Tee Grizzley, whose No Effort instrumental is being utilized by all contestants.  The purse as announced by Liles and London is a single record deal with 300 Entertainment, $10,000 and as well as an opening act slot on an upcoming 300 tour to be announced at a later date.   

Check out some highlights from the spectacular event:


During the media, red carpet meet and greet I got a chance to speak with Liles as well as London about their motivation to kick this challenge off as well as their intention of preserving one of the fundamental elements of Hip Hop Culture, the freestyle.

(Director Credit: Sugar Hill Sky for Be Unstoppable Media )

Now in its second year, the #freestyle50 challenge was inspired by Verizon’s 8GB for $50 prepaid offer available exclusively at Walmart. To enter, contestants must post a video of themselves freestyling over Tee Grizzley’sNo Effort” instrumental to Twitter or Instagram using the hashtag #freestyle50challenge and tagging @Verizon and @300Ent. The deadline for entries is August 4.





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