smartwater Hosts Event Celebrating Launch of smartbeats by smartwater in New York City

New Project Enhances Holistic Wellness Through Fusion of Music, Tech and Hydration

Last night, smartwater held an event at Lightbox in New York City commemorating the launch of smartbeats by smartwater, a first-of-its-kind program designed to enhance holistic wellness through the fusion of music, technology and hydration.

Media and influencers were invited to experience the project firsthand and learn about smartbeats by smartwater through presentations and conversations with the collaborators involved. In attendance were: Artist, Creative Director and Producer of smartbeats by smartwater EP Toro Y Moi, smartwater Creative Director of Wellness and fitness expert Joe Holder, smartwater partner and founder of The Big Quiet Jesse Israel, smartbeats by smartwater featured artists Empress Of and Washed Out, Endel CEO and Co-founder Oleg Stavitsky and Co-Founder of The FADER and Co-CEO of The Cornerstone Agency Jon Cohen.

Attendees of the event participated in experiential sessions led by Jesse Israel, Joe Holder, Oleg Stavitsky and Jon Cohen that introduced the audience to the soundtracks and soundscapes that have been scientifically engineered to enhance flow, mental balance, movement and connection.

This immersive experience included a meditation, guided movements and a social exercise with flashing LED bracelets that encouraged the crowd to connect with others. After the presentations, participants enjoyed music by singer/songwriter and producer Toro Y Moi while enjoying signature smartwater cocktails made with sparkling smartwater like the blood orange bourbon sour and raspberry rose basil sangria.

The smartbeats by smartwater project consists of two parts: the a-side – playlists of music tracks by featured artists that touch upon multiple genres, and the b-side –scientific soundscapes. In collaboration with Creative Director and Producer Toro y Moi, the EP highlights each of the featured artists’ sounds that have been linked with an appropriate need state and variant of smartwater hydration. Artists featured are Empress Of, Washed Out, Nosaj Thing and Madeline Kenney.

MOVE-Record producer beat maker and DJ, Nosaj Thingmakes music gets you pumped, moving and ready to break a sweat. Paired with the Alkaline line for hydration supporting active performance and recovery.
CONNECT-Alternative R&B and electronica artist, Empress Ofprovides the perfect backdrop for entertaining and connecting with friends. Paired with sparkling smartwater for delightful hydration while socializing.
FLOW-Folk artist Madeline Kenney’s classical sound reinforces focus and productivity. Paired with still smartwater for everyday need.
BALANCE-Washed Out’s chillwave sound promotes mental balance is complemented by smartwater’s antioxidant line for cognitive rejuvenation.

The B-side delivers enhanced, personalized, sound experiences tailored to key occasions and will partner with Endel, an app technology that generates reactive, personalized sounds. Endel’s tools are able to synthesize location, time, weather and other factors in real time. Whether it’s Yoga, running, meditation and more, the b-side provides the perfect soundtrack for each activity.

smartbeats by smartwater is available at drinksmartwater.com/smartbeats as well as on Spotify, Apple Music and YouTube.

Check out some photos from the launch event below:

(L-R) smartbeats by smartwater featured artist Washed Out, Creative Director and Producer of smartbeats by smartwater Toro Y Moi, smartwater Creative Director of Wellness Joe Holder and smartbeats by smartwater featured artist Empress Of attend the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit : Eugene Gologursky/Getty Images for smartwater)

Endel Co-Founder and CEO Oleg Stavitsky attends the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit : Eugene Gologursky/Getty Images for smartwater)

(L-R) smartwater Partner and Founder of The Big Quiet Jesse Israel and smartwater Creative Director of Wellness Joe Holder attend the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit : Eugene Gologursky/Getty Images for smartwater)

smartwater Partner and Founder of The Big Quiet Jesse Israel guides attendees through a meditation as they experience the smartbeats by smartwater ‘Balance’ track at the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit: Taylor Hill/Getty Images for smartwater)

Co-Founder and CEO of Endel Oleg Stavitsky speaks to the crowd during the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit: Taylor Hill/Getty Images for smartwater)

Co-Founder of The FADER Jon Cohen speaks to the crowd during the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit: Taylor Hill/Getty Images for smartwater)

Attendees enjoyed music by artist and Creative Director and Producer, smartbeats by smartwater Toro Y Moi.
(Photo Credit: Taylor Hill/Getty Images for smartwater)

A smartwater brand ambassador hands out light-up LED bracelets to attendees during the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit: Taylor Hill/Getty Images for smartwater)

Along with signature cocktails, attendees were able to try smartwater’s different variants including sparkling, still, antioxidant and alkaline at the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit: Taylor Hill/Getty Images for smartwater)

Attendees of the smartbeats by smartwater launch event enjoyed signature cocktails made with sparkling smartwater like the blood orange bourbon sour. (Photo Credit : Eugene Gologursky/Getty Images for smartwater)

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