Better Booch’s Ashleigh & Trey Lockerbie On Kombucha, Playing Live Music & The Brand’s Growth
Better Booch — which is vegan, kosher, gluten-free and non-GMO — is a rare, 100 percent tea-based kombucha. Back in September, the growing brand began shipping nationally via Amazon.
The husband and wife team behind Better Booch, Ashleigh and Trey Lockerbie, both come from high-profile artistic backgrounds. Former touring musicians with the likes of Lady Antebellum and Rihanna, the Lockerbies crafted their brand in Los Angeles, as known to be the number one kombucha market in the country. Better Booch contains no juices, powders, chemicals or concentrates, while the company’s proprietary process also ensures there is zero alcohol within its brew.
I had the pleasure of doing Q&A with both Ashleigh Lockerbie and Trey Lockerbie about Better Booch and more. Additional info on Better Booch can be found online at www.betterbooch.com.
When in the process of creating a kombucha did the name Better Booch come up?
Ashleigh Lockerbie: Day 1! It pretty much says it all. When I was a kid, whenever I was playing recreational sports and had to come up with a team name, my friends and I called ourselves “Team Better,” because then we could say, “We’re Better!”
To you, what makes it a better kombucha? Or at least different from other kombuchas?
Ashleigh Lockerbie: Kombucha has only been available commercially for about 20 years. If you compare that to beer-brewing or winemaking, that’s almost no time at all, so there is a lot to learn about the kombucha culture and how to brew it at a professional scale. We have spent years researching and perfecting the process of brewing kombucha alongside chemists, microbiologists, and even a chef! We think we’ve nailed it. We use only teas, herbs and botanicals to flavor, keeping our sugar and calorie-count the lowest on the market. Our kombucha is consistently delicious and is verified non-alcoholic, while staying alive and raw.
When did you first get into kombucha?
Trey Lockerbie: It piqued my interest because there was some research that were published about the health benefits of kombucha, and my sister had recently been diagnosed with breast cancer. When I got back to Nashville after touring, I couldn’t find it anywhere so I started brewing it myself.
Do you have a favorite or the Better Booch varieties available?
Trey Lockerbie: My ultimate favorite is Citrus Sunrise, but I cycle through them. I had Ginger Boost today and it was incredible.
Ashleigh Lockerbie: Right now I’m loving Golden Pear. It’s made with Tulsi tea, which is an adaptogen that can help regulate stress. I’m a small-business owner and the mom of a toddler, so every little bit helps!
Are you still making art these days? Or does Better Booch take up all your time?
Ashleigh Lockerbie: We’re actually playing a show tomorrow night with some friends. Definitely working on doing more of that.
What is coming up for Better Booch in 2020?
Ashleigh Lockerbie: So many launches! We’re opening up distribution in several new regions, so we’ll be available in the whole Western half of the U.S., as well as in the New York Metropolitan area. We are launching some new flavors, and even a new line of products. We are now available nationally on Amazon, and will be launching our own store through our website in January.
What was the last concert you attended for fun?
Trey Lockerbie: Cass Mccombs at the Fonda Theater.
Ashleigh Lockerbie: The Local Natives at The Palladium.
Finally, any last words for the kids?
Ashleigh Lockerbie: Register to vote at rockthevote.org!
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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