Published on February 8th, 2021 | by Darren Paltrowitz


Justin Watson On Founding BLQK Coffee, Enjoying Super Bowl LV, Post-NFL Life, Hobbies & More

For most people, winning a few NFL Super Bowls would be something to live off for the rest of their lives. For Justin Watson that is not the case, and in addition to 2 other successful and already-running businesses, he launched BLQK Coffee — pronounced “B-L-Q-K” before the “coffee” — last year.

Per the BLQK Coffee website, the heart of its company is its social justice mission. The company is committed to pouring 25 percent of its profits back into its causes and communities which improve access to quality education, bridge opportunity gaps, and cultivate food justice. Not just emphasizing philanthrophy, the coffee of the BLQK Coffee company sources its 100 percent Arabica beans from expert producers, and then artisans and hand-roasts those beans in Los Angeles, California.

On February 8, 2021, I had the pleasure of speaking with Justin Watson via Zoom, as embedded below. We not only talked about BLQK Coffee, but also his past, present and future. And he kindly offered up an exclusive coupon code for followers of The Hype: “HYPEBLQK” — no quotes, of course.

More on Justin Watson and BLQK Coffee can be found online at

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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