Pop-Tarts® is Partnering With Lyrical Lemonade to Transform Back-To-School Basics Into Crazy-Good Gear

Making a “Crazy Good” impression after summer break is always important, and this year the stakes will be higher than ever. So, What Would Pop-Tarts® Do? We’d turn students’ everyday gear into one-of-a-kind merch in partnership with multimedia music company, Lyrical Lemonade.

On Friday, Aug. 13, in Los Angeles, the Pop-Tarts x Lyrical Lemonade Experience will open for business and transform basic items—backpacks, notebooks, skateboard decks and sneakers—into Pop-Tarts flavor-themed collectibles. Pop-Tarts and Lyrical Lemonade, along with special guests, will work with fans to customize their items with paint, exclusive patches, custom stickers and live artist illustrations.

“It’s been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing,” said Cole Bennett, founder of Lyrical Lemonade. “All of us at Lyrical Lemonade have been eatingPop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can’t even really explain, feels surreal.”

As part of the partnership, Pop-Tarts is creating a limited-edition Lyrical Lemonade Toaster Pastry, featuring packaging designed by the Lyrical Lemonade team. The “Crazy Good” collaboration, a first for the Kellogg’s brand, will be available on Lyrical Lemonade’s website starting Saturday, Aug. 14 at 6 p.m, following limited availability at the Los Angeles pop-up the previous day.

“The Lyrical Lemonade team members are the embodiment of the ingenious instigators we celebrate at Pop-Tarts because they consistently hack the mundane and create the extraordinary,” explains Sarah Reinecke, Senior Director, Brand Marketing, Pop-Tarts. “This collaboration is yet another way we’re inspiring our audience to go beyond the expected and see what others don’t, because challenging everyday expectations is our toast and jam.”

Los Angeles residents can enter HERE beginning Aug. 4 for a chance to get the item of their choice customized at the pop-up on Aug. 13. Fans who don’t score a slot can still attend the event and leave with a variety of limited-edition Pop-Tarts x Lyrical Lemonade merch.

Stay tuned to Pop-Tarts and Lyrical Lemonade social channels for more information, including the drop of the limited-edition Lyrical Lemonade Pop-Tarts box.

Abbreviated Rules

NO PURCHASE NECESSARY. MUST BE LEGAL RESIDENT OF THE US/DC. 18+. OTHER RESIDENCE RESTRICTIONS APPLY. ENDS AUGUST 6 AT 11:59PM EST OR WHILE SUPPLIES LAST. VOID WHERE PROHIBITED. SEE OFFICIAL RULES: https://fooji.info/poptartsrules.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.