Rapper, Activist & Educator Asher Roth Announces Upcoming Mixtape ‘Greenhouse Effect Vol. 3’
Eschewing high-wattage stardom in favor of inner tranquility, Asher Roth is forging a path that satisfies his artistic vision and passion for education with the upcoming release of his new mixtape Greenhouse Effect Vol. 3.
Continuing a series that started under DJ Drama‘s Gangsta Grillz moniker, Greenhouse Effect Vol. 3 finds the Philadelphia native rediscovering his love for the art of rapping, weaving a complicated “rap opera” storyline around beats sourced from Twitch and Discord.
Asher Roth explains the story behind GEV3 in his own words:
“The tape is a rap opera, of sorts, about a professor at the University of College who is teaching horticulture. A few students, looking at his long hair and birkenstocks, assume he can teach them how to grow pot. So he does. Eventually, the Greenhouse gets broken into by a few kids who steal the grow to sell it but ultimately get caught by a police officer–who’s a former student of the Professor’s class who could never learn how to grow. The pot (retrohash) being grown is actually magical and creates a portal to the World of Abundance, but only when smoked by a kind soul. If smoked by a bad apple, the world as we know it would erode.”
The project’s core theme about the triumph of cooperation over greed is reflected by the its unique creative origin. Greenhouse Effect Vol. 3 grew out of a pandemic experiment, created through a fully-virtual collaborative process that lasted months.
To give fans a glimpse of the tape’s vibe, Asher shares the GEV 3-Piece, a three track collection of Twitch-session highlights that didn’t make the project. Arriving with a stylish, black-and-white video, directed by Dan Abel, “Snazzy Kat” is a rumination on Asher’s faith in himself.
Over a decade after releasing his debut album Asleep In The Bread Aisle, Asher Roth has settled into a creative and productive life as a musician, activist, and entrepreneur. He designs his own merch, and founded RetroHash. He’s an outspoken activist in favor of marijuana legalization, and has a plan to enhance music education in his hometown of Philadelphia with special programs and projects. Asher helped found Sunflower Philly, a slice of natural life in the heart of Philly that acts as a community-first venue for art, music, events, and more.
The upcoming Greenhouse Effect Vol. 3 reflects his passion for teaching, talent for artist development, love for collaboration, and belief in the importance of self expression. Many of the producers on the project had never placed a song before, and Asher took the time to teach them about royalties and publishing splits. He is determined to help these producers develop careers of their own. Stay tuned for more.
Ahead of the project’s release, Asher will be hosting an in-person listening party at Sunflower Philly (an outdoor venue) on August 28th, and will host a Discord listening party for non-local fans on August 30th. Greenhouse Effect Vol. 3 arrives on September 3rd.
Watch “Snazzy Kat” below and stay connected for upcoming announcements and releases here.
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