Warner Records Has a Winner With LAYA and Hot New Single ‘Brag’ Ft. Fivio Foreign
Warner Record’s newest R&B artist LAYA immediately lets you know she’s special on this single Brag featuring rapper Fivio Foreign. With classy big sound, she wastes no time in delivering vocal nuances which give warning that THIS young lioness is not one to be slept on. Predicting that with her partnership with Warner, she’s going to be the talk of the industry very soon…she’s built for it! LAYA’s Upcoming EP Um, Hello drops March 18; pre-save here.
About Brag
“Brag” is LAYA’s first release since signing to Warner Records. The new single follows up on the buoyant pop&B songs like “Bitter,” released in June 2021. LAYA was discovered after independently releasing her own music, which she produces with her two-man production crew, writes herself, on top of directing and editing her own visuals. Her December 2020 single, “Sailor Moon,” went viral on social media, and it has since earned LAYA hundreds of thousands of views and countless new fans. With Warner behind her and singles like “Brag” ready to make an impact, a breakout year is surely on the horizon for LAYA, as she continues to bring her contemporary perspective to nostalgic R&B.
The visualizer is nostalgic and playful, featuring LAYA and Fivio
ABOUT LAYA:
LAYA’s boundless creativity is born from a desire to push herself. The Staten Island-born artist has worked as a singer, songwriter, producer, creative director, and visual artist—constantly shifting forms and acquiring skills, because, for her, that’s what growth looks like. Her vibrant yet vulnerable take on R&B and pop offers up a unique perspective on life and love, powered by a need for newness. The upcoming release of her EP, Um Hello, showcases her approach thus far, but her first single of 2022, “Brag,” with Fivio Foreign, is a retrofuturist victory lap—her slinky ’90s-indebted vocals echo gently as she flexes what she’s accomplished so far. Which is a lot. Growing up around musical theater and visual art, LAYA’s love of performance began in her childhood. But over time her musical energies focused and crystallized, leading her to the nostalgic, yet forward-looking sound resonating with fans today. Her 2020 breakout, “Sailor Moon,” showcased that visionary approach and broadcast her auteur status. In addition to writing the song, LAYA also shot, directed, and edited the visuals, on top of doing her own hair, makeup, and wardrobe—all skill sets that remain core to her work today. The inclination to constantly create has given her a leg up, in terms of achieving her past, present, and future ambitions. “Everything that I’ve gotten to this point, I’ve worked for and made happen,” LAYA says. “It didn’t exist yesterday, but it exists today.” And clearly, tomorrow.
FOLLOW LAYA:
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Featured Image: LAYA (Photo credit Gerron “Soul Vision” Caldwell)
TweetAbout the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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